Tag Archives: small business marketing

Marketing Like the Big Boys—Facebook for Small Business

A Quick Guide to Getting Started with this Essential Social Media Tool Thanks to content marketing maven, Beth Hrusch of Interact Media for this great guest post. Marketing your small business with Facebook sounds like a lot of fun and

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Why the Demise of the Yellow Pages is Great for Small Business Marketing

You No Longer Need to Get Lost Among a Blizzard of Big Ads from the Big Boys. You can win online instead. If you were to dig up a five or 10-year-old edition of the Yellow Pages, you would find

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A Financial Pro Charts the Way to a Great Online Business Presence

Dean Piccirillo Makes a One-Person Blog-powered Website Look like a Major Corporate Presence Online Building a solid business blog-powered website is challenging for all of us. But it’s even more difficult for anyone who lives in the financial services universe.

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Stop Being a Marketer. Start Being a Publisher.

The Paradigm is Shifting. Now Get Ready to Remodel Your Marketing
Marketing rules are changing all around us. The winners in this new world will be the early adopters who understand the new breed of buyer, take advantage of better and cheaper technology, and deliver problem-solving content.

It’s time for marketers to replace traditional publishers. Make sure you aren’t the last one on your block to make the transformation.

Here’s what you need to do and why:

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Why Your Small Business Needs to Measure Its Return on Social Media Investments

Be very specific about what tangible benefits you intend to derive from your efforts.
It seems as though every kind of organization from multinational to small business to nonprofit are beginning to believe that social media should be an important component of their marketing programs. In our own Southwest Florida community, this is clear from the organic growth of the social media coffee sessions organized by a savvy local marketer, Cyndee Woolley.

The perceived importance of social media marketing has grown with astonishing speed even compared to the relatively rapid growth of the business Web. If you think back just 10 years, relatively few small organizations took the Web very seriously. If they had a website, it was probably pretty basic brochure Ware that did very little more than an actual brochure would have done.

By contrast, within just a few years, Facebook, LinkedIn, and Twitter now represent the concept of social media marketing for small organizations–even if they’re not very sure whether and how to use either one of them.

What I found encouraging from this morning’s session is that a variety of owners, marketing folks, and nonprofit executives are determined to figure out exactly how to put social media to work. In particular, they are very much engaged in how to determine the ROI on their investment of time and money.

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How a Small Retailer Does Powerful E-Mail Marketing That Delivers Dollar Results

Miss Lucy’s House of Holidays understands how to segment its customers and deliver targeting messages as part of a consistent content marketing campaign.

Like many small retailers, Miss Lucy’s has a very limited marketing budget. Unlike many small retailers, they have a very clear understanding of their ideal target customer and know how to do carefully segmented e-mail marketing.

This shop focuses on high-end product lines and unique gifts which are centered around a holiday theme. Throughout the year and for a wide variety of holidays they continually redecorate and refocus the design of their store.
Since their founding in October 2007, they have experimented with a variety of marketing and advertising, including print advertising, TV advertising, radio advertising, direct mail–and most recently an effectively e-mail marketing. Today, they do almost no traditional marketing They have instead focused their efforts on e-mail marketing.

Here’s why that works so well for them:

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