Tag Archives: Newsjacking

How Even Your Small Company Can Newsjack the Olympics

Anna-Coiman-NY-Sports-video.jpg

The 2012 Olympic Games offer once-in-a-lifetime opportunities to put your company in the news spotlight. Newsjacking is a term invented by David Meerman Scott. It means finding a way to insert your organization into a big news story. When you

Posted in Content Marketing, Content Strategy, Online, Public Relations, Success Stories, Top Posts, Video | Also tagged , | Comments closed

How Our ‘Newsjacking’ Oscars Article Got Readership, Reaction, and Results

We Got Coverage and Kudos from David Meerman Scott, Chris Brogan, and All Top Yesterday, we discussed how Sasha Baron: successfully newsjacked the Oscars with his successful Red Carpet stunt. Posing as the Dictator, he spilled the alleged ashes of

Posted in Content Marketing, News, Online, Social Media, Success Stories, Tips & Mini-Guides | Also tagged , | Comments closed

How One Comic Genius NewsJacked the Entire 2012 Oscars

sasha baron cohen newsjacking the Oscars

Sasha Baron Cohen Grabs the Spotlight with Only a Beard, a Uniform, 2 Pretty ‘Security Guards’, and the ‘Ashes’ of Kim Il Jung. Every year the American Academy Awards attracts tens of millions of viewers, no matter how boring the

Posted in Content Marketing, News, Online, Public Relations, Success Stories, Top Posts, Video | Also tagged , , | Comments closed

Shocking Content Marketing Lessons from Strange Bedfellows: Kate Winslet, Governor Rick Perry, and Larry Flynt

It’s all about Newsjacking:  The Science of Latching onto a Hot News Story in Near Real-Time, and Making It All about You. David Meerman Scott is once again the thought leader in helping us get more news coverage than we

Posted in Books Worth Reading, Content Marketing, eBooks, News, Online, Public Relations, Trends | Also tagged , , , | Comments closed