Tag Archives: LinkedIn

Why Your Blog Should be Your Top Social Media Tool

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We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers. And that sounds an awful lot like social media in a definition that I saved and have embraced from Wikipedia several

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LinkedIn Will Outlive Facebook. Here’s Why via Inc.com

Written by Geoffry James.  Facebook’s latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid. With all due respect to Facebook, paying $1 billion for Instagram smacks of desperation. It’s as if CEO Mark Zuckerberg is

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Why Your Small Business Needs to Measure Its Return on Social Media Investments

Be very specific about what tangible benefits you intend to derive from your efforts.
It seems as though every kind of organization from multinational to small business to nonprofit are beginning to believe that social media should be an important component of their marketing programs. In our own Southwest Florida community, this is clear from the organic growth of the social media coffee sessions organized by a savvy local marketer, Cyndee Woolley.

The perceived importance of social media marketing has grown with astonishing speed even compared to the relatively rapid growth of the business Web. If you think back just 10 years, relatively few small organizations took the Web very seriously. If they had a website, it was probably pretty basic brochure Ware that did very little more than an actual brochure would have done.

By contrast, within just a few years, Facebook, LinkedIn, and Twitter now represent the concept of social media marketing for small organizations–even if they’re not very sure whether and how to use either one of them.

What I found encouraging from this morning’s session is that a variety of owners, marketing folks, and nonprofit executives are determined to figure out exactly how to put social media to work. In particular, they are very much engaged in how to determine the ROI on their investment of time and money.

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