Tag Archives: Heather Lloyd-Martin

What Dr. Seuss can teach you about copywriting | SEO Copywriting

Written by Heather Lloyd-Martin. Looking for some writing inspiration? Why not check out some Dr. Seuss books. Learn what Dr. Seuss can teach you about good copywriting. Confession time: I love Dr. Seuss. The words to One Fish, Two Fish

Posted in Content Marketing, News, SEO, Tips & Mini-Guides | Also tagged | Comments closed

The Secret to Search Engine Optimization: It’s About the Content, Stupid!

That’s the word from veteran SEO expert Heather Lloyd-Martin
SEO is not about creating a website sausage overstuffed with key words and phrases. It’s all about creating relevant and compelling content that transforms you into a thought leader who can become a trusted provider. You can, then, readily convert visitors into buyers

Of course, this is gospel for me and many content marketers. But, it is poorly understood by many marketers and SEO practitioners who still think cramming a ton of words and phrases deemed to be search engine friendly in every nook and cranny of your website will place you high on the results page.

So, I was both encouraged and inspired by Heather Lloyd-Martin’s recent post who has been helping clients get great search results for more than a decade. Since she does search engine optimization for a living, it’s wonderful to hear her say that it’s ultimately all about the content.

Posted in Blogging, Marketing Basics, News, Online, SEO, Tips & Mini-Guides, Websites | Also tagged , , , , | Comments closed