Tag Archives: Facebook

How a Tiny Grocer Outflanks Kroger on Facebook

George Bowers Grocery Makes a  Fun 1 to 1 Connection That’s Impossible for the Big Chain to Match The right niche and the right approach enable a two-person company to outshine a retailing giant on Facebook. That’s true of George

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Content Marketing Perfection in 29 Words on Facebook

B Squared Marketing Shares Its Wisdom While Making It Short and Sweet I might be getting carried away. But, I loved this very brief bit of marketing advice when it showed up on my iPhone this afternoon.  I think it

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Marketing Like the Big Boys—Facebook for Small Business

A Quick Guide to Getting Started with this Essential Social Media Tool Thanks to content marketing maven, Beth Hrusch of Interact Media for this great guest post. Marketing your small business with Facebook sounds like a lot of fun and

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If You or Your Boss Thinks Social Media is a Fad, Watch This Video

How I Discovered This Video Offers Another Proof of the Power of Social Media

SW Florida media maven and real estate professional, Chris Griffith, clued me into this cool and compelling video does a terrific job of dispelling doubts about the power and impact of social media. So, it’s only natural to share it on my blog, which, of course, is a prime social media component.

As I was about to post the video, I realized that the Facebook alert from Chris was a metaphor for the fast growing impact of social media to connect people, businesses, and concepts. Here’s what I mean:

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Why Your Small Business Needs to Measure Its Return on Social Media Investments

Be very specific about what tangible benefits you intend to derive from your efforts.
It seems as though every kind of organization from multinational to small business to nonprofit are beginning to believe that social media should be an important component of their marketing programs. In our own Southwest Florida community, this is clear from the organic growth of the social media coffee sessions organized by a savvy local marketer, Cyndee Woolley.

The perceived importance of social media marketing has grown with astonishing speed even compared to the relatively rapid growth of the business Web. If you think back just 10 years, relatively few small organizations took the Web very seriously. If they had a website, it was probably pretty basic brochure Ware that did very little more than an actual brochure would have done.

By contrast, within just a few years, Facebook, LinkedIn, and Twitter now represent the concept of social media marketing for small organizations–even if they’re not very sure whether and how to use either one of them.

What I found encouraging from this morning’s session is that a variety of owners, marketing folks, and nonprofit executives are determined to figure out exactly how to put social media to work. In particular, they are very much engaged in how to determine the ROI on their investment of time and money.

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