Tag Archives: David Meerman Scott

How Our ‘Newsjacking’ Oscars Article Got Readership, Reaction, and Results

We Got Coverage and Kudos from David Meerman Scott, Chris Brogan, and All Top Yesterday, we discussed how Sasha Baron: successfully newsjacked the Oscars with his successful Red Carpet stunt. Posing as the Dictator, he spilled the alleged ashes of

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How One Comic Genius NewsJacked the Entire 2012 Oscars

sasha baron cohen newsjacking the Oscars

Sasha Baron Cohen Grabs the Spotlight with Only a Beard, a Uniform, 2 Pretty ‘Security Guards’, and the ‘Ashes’ of Kim Il Jung. Every year the American Academy Awards attracts tens of millions of viewers, no matter how boring the

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Social Media Marketing Explained in 61 Words

Classic wisdom from David Meerman Scott. Don’t buy, beg or bug! It still boils down to content marketing.  According to David, you can choose from three old, traditonal methods: You can buy attention (advertising) You can beg for attention from

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Shocking Content Marketing Lessons from Strange Bedfellows: Kate Winslet, Governor Rick Perry, and Larry Flynt

It’s all about Newsjacking:  The Science of Latching onto a Hot News Story in Near Real-Time, and Making It All about You. David Meerman Scott is once again the thought leader in helping us get more news coverage than we

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