Tag Archives: constant contact

How Constant Contact Walks the Content Marketing Walk

Constant Contact easy to act home page

Action-oriented Website Transforms Visitors into Buyers. We’ve long been impressed with Constant Contact. Almost 5 years ago, we wrote about their excellent eNewsletter as an example of effective content marketing–that even small companies with low budgets could emulate.  They have

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Cheap and Easy to Use Technology Enables Even Small Companies to Trump Traditional Media

Content Marketers Can Deliver Great Information Products to a Targeted Customer Base Fortune 500 companies have long had the technological resources and investment capital required to build sophisticated content marketing solutions—and to manage huge amounts of demographic data relating to

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Yes! You Can Afford to Do The Research That Lets You Understand Your Customers

How to Get Started on Cheap and Powerful Customer Studies Unless you understand your customers, you risk  painful marketing missteps. Because we know that effective content marketing depends on a thorough understanding of your customers, regular research should be a

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