• Content Marketing NEWS with Newt Barrett

Timeless Social Media Wisdom from Winnie the Pooh

Written by Brian Adams. Via SocialMediaToday.com

Winnie the Pooh and his friends had wonderful opinions about the world around them but who knew they shared such insight into social media and modern communications technology. Here are a few of their thoughts penned by A.

Winnie the Pooh and his friends had wonderful opinions about the world around them but who knew they shared such insight into social media and modern communications technology. Here are a few of their thoughts penned by A. A. Milne:

On Content Creation
“You can’t stay in your corner of the Forest waiting for others to come to you. You have to go to them sometimes.”

On Twitter
“It is more fun to talk with someone who doesn’t use long, difficult words but rather short, easy words like “What about lunch?”

Building a Following
“If the person you are talking to doesn’t appear to be listening, be patient. It may simply be that he has a small piece of fluff in his ear.”

On Personal Facebook Posts
“People say nothing is impossible, but I do nothing every day.”

On Apple’s iOS6 Maps
“I’m not lost for I know where I am. But however, where I am may be lost.”

Get the full story on SocialMediaToday.com

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How Content Marketing Wins Over The Most Brutal Business Buyers

Classic Truths about Skeptical Customers Remain Modern Business Realities

mcgraw-hill classic skeptical business buyer

Back in 1958,  McGraw-Hill created an ad that became legendary in the decades to follow  among business-to-business marketers–and among those folks like me who were selling advertising to those skeptical business executives.

As you can see above, the print advertisement featured the ultimate skeptical prospect who says:

  • I don’t know who you are.
  • I don’t know your company.
  • I don’t know your company’s product.
  • I don’t know what your company stands for.
  • I don’t know your company’s customers.
  • I don’t know your company’s record.
  • I don’t know your company’s reputation.

Now, what was it you wanted to sell me?

In a single powerful page, McGraw-Hill made the case for business-to-business print advertising.  I used this on countless presentations because it makes the point so simply and eloquently with its visual representation of one very hard-nosed customer.  He is one tough cookie, who is absolutely not predisposed to accept what you have to say at face value.

Read More »

Posted in Advertising, Content Marketing, In Print, Marketing Basics, News, Online, Tips & Mini-Guides, Top Posts, Websites | Tagged | Comments closed

5 Keys to Connecting with Your Customers on Facebook

It’s a lot easier than you might imagine.

Guest Post by  Craig Robinson, Editor-in-chief at Qwaya.com. 

As you enter the world of Facebook social marketing, you may worry that it will both complex and challenging. That concern deepens when you have to wade through marketing jargon terms like interface. The marketing reality is much simpler as soon as you translate gobbledygook words into meaningful ones. Interfacing is just jargon that means you need to engage with your customers.

Most marketers understand the need to engage with their customers.  The hard part is actually doing it well. How can you best engage customers effectively when you face so much Facebook competition?  Here are 5 keys to get you started. Read More »

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The Secret to Skyrocketing Sales by Turning Content into An Asset

Book Review–Brandscaping: Unleashing the Power of Partnerships.

Brandscaping, the terrific new book from Andrew (Drew) Davis describes a powerful but practical strategy to engage your customers over the long term with unique and compelling content. This content is driven by partnerships with others whose strengths complement your own.

Those mutually beneficial partnerships enable marketers to leverage the content, creativity, and audiences of other individuals, companies, and media outlets.  When these multiple entities team up to create content that resonates with customers, sales and profits can grow exponentially.

These tangible benefits accrue to every member of the brandscaping partnership.  As the book suggests, that’s the power of a successful shopping mall: Everyone benefits from the lure of carefully aggregated sellers of goods and services.

Successful brandscaping efforts leave traditional advertising, PR or marketing in the dust. As Drew emphasizes, brandscaping isn’t about vague notions of building awareness but about driving sales consistently over time. Read More »

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Facebook Secret for Small Business Success: Make it Fun for Your Fans

A Content Marketing Lesson from First Class Plumbing.

We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies.

But, I can think of only one with a wonderfully wacky sense of humor that manifests itself on on Facebook. That makes for truly engaging content marketing.

First Class Plumbing, owned and operated by Trish and Eric Borges, has a terrific reputation for doing great work. They built their business from scratch with Eric handing out business cards door-to-door back in 1998. Initially, First Class Plumbing was just the two of them running the business out of their home. Today, they have 15 employees, which is a pretty good size company for Naples, Florida.

But what sets them apart from their competition is their lighthearted approach to social media marketing. Their fun Facebook strategy typifies their unique approach to business. Read More »

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When Social Media Fails | Social Media Today

Written by Ryan Connors.

How many times have you heard it said that social media can help your company? All you have to do is learn a few simple tricks about tweeting and likes and soon enough you’ll be living large.

Better yet, just pay Mr. or Ms. Confidence a small fortune to do it for you. After all, they know how to do it best and they can grow your Facebook page daily. You’re in business to get likes and not grow profits right?

Aha! Many a marketing cynic will be quick to the draw when it comes to social media. It’s a waste of time, waste of money or too much of a hassle to stay on top of the latest trends they say. Whether that cynicism is a result of bad past experiences or ignorance, it can be difficult to overcome. Breaking the status quo is an uphill battle, which is why marketers and customers alike have to understand where social media fits into marketing, and how marketing fits into the business itself.

Social media is a tool for engagement, amplification and community. At the end of the day, smart business owners want to grow their customers, make them happier, and keep them coming back for more. What good is a Twitter contest that’s unrelated to the brand where there’s no communication or follow-up to filter the entrants to prospects? How can a social media manager be successful without any input on the company brand? If there’s no creative element tied to social, then you probably don’t need a social media manager. People are starting to get the hint that there’s social media child’s play and then there’s meat and potatoes marketing.

See on socialmediatoday.com

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5 Lessons to Learn from the World’s Worst Press Release

office moving boxesThe headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck! Happily, we can learn from it. I have changed details to protect the perpetrators.

ACME PRIVATE BANK MOVES TO SEVENTH FLOOR

Acme Bank has relocated the Private Bank, a division of Acme Bank, to the eighth floor of the affiliate’s headquarters at 234 Oak Street, in Cleveland, Ohio. Previously, the bank’s operations were conducted on the building’s second floor. This strategic move will streamline the services into one location, exclusively dedicated to serving the top one percent of Acme customers.

This is a marvelous example of learning how to succeed by pretty much doing the opposite of everything in this press release.

Here are 5 lessons to learn:

1.    Provide a clear benefit in the headline. “Acme private bank moved to 7th floor” leaves us completely clueless about what’s in it for us as readers–or as potential customers.
2.    Make it obvious in the copy that there is a benefit to your readers. We would have to work pretty hard to figure out why a move from one floor to another–even if it’s a higher floor–would provide a significant benefit.
3.    Don’t put out a press release that is completely lacking in news value. If are an important bank like Acme and local news outlets actually pick up your release, your prospects, customers, and competitors will be rolling their eyes at your newsless release.  Everyone is left wondering whether the bank itself is as clueless as the press release suggests.
4.    Don’t diminish your brand value with a news-free press release. If you have a very important niche, such as private banking, this sort of lame press release effectively minimizes the importance of that niche.
5.    Even when there is not a tremendous amount of news value, at least find some kind of news hook. For example, they might have noted that there were special lounge areas, a great view of the lake, twice as many private bankers, etc., etc. Instead, they simply said that the new 7th floor location would be “exclusively dedicated to serving the top 1% of Acme customers.”

Writing a great press release is not rocket science.  The key is to think of it not as a  ‘press’ release, but as a ‘news’ release.  Even if there isn’t a gigantic underlying news story, you can certainly find some kind of news hook and reader benefit that makes your company or your client meaningfully newsworthy.

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How Even Your Small Company Can Newsjack the Olympics

Anna Coiman NY Sports videoThe 2012 Olympic Games offer once-in-a-lifetime opportunities to put your company in the news spotlight.

Newsjacking is a term invented by David Meerman Scott. It means finding a way to insert your organization into a big news story. When you do that, you and your organization are as much a hot and happening story as the primary news event. Newsjacking is a real-time content marketing tactic that generates outsized results.

Because the August 2012  London Olympics are the biggest news story on the planet, effective newsjacking will make you a big deal, too.

You might think that only big companies would find a way to horn in on this quadrennial extravaganza. Not so!

A perfect newsjacking example  is the newly invented Olympics exercise program created by the New York Sports Club. Their brilliant newsjacking struck me this morning on Fox. whose attractive and athletic correspondent, Anna Kooiman, actually went to one of their Manhattan clubs to demonstrate some of the Olympic exercises. The New York Sports Club got a good 5 minutes of fun exposure that buried dozens of their Big Apple competitors.

I’m sure they hired a PR firm to put them in front of the large Fox viewing audience.  That may be vital in NYC, but probably not in your town.

For example, in our relatively small Southwest Florida market, your sports club could easily create the very same program and pitch one of our local stations directly. Our TV stations are hungry for fun, visual, engaging, and timely stories to fill the many hours of local news.

As the owner of a Naples Florida sports club, this single newsjacking effort would have put you miles ahead of your way too many competitors.  You become the fun place to go. The place with the unique exercise programs. The place that everyone is talking about.

Newsjacking is a marvelous technique that, like so many content marketing components, requires lots of creativity but little or no cash.

Grab a look at this video that illustrates the power of  newsjacking. I think you’ll be inspirted to invent some newsjacking stories of your own. If you move fast, you can go after an Olympic Gold in the individual newsjacking event.

 

video.foxnews.com

 

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How to Successfully Conduct Great Market Research Online

Written by Bob Ruffolo at Impact Branding and Design.

When we think of marketers and market research, we tend to think of two-way mirrors and focus groups. We think about extensive planning. We think “expensive”. But thanks to the Internet, no matter what your budget may be, you can still conduct great market research online without the need for expensive marketers or marketing teams.

Conducting your own marketing research is important for a number of reasons:

  • It helps you define your target niche/potential leads
  • It helps you change and improve your marketing message
  • It helps you decide which direction you want to take your marketing in
  • It helps establish you and your company as a credible and reliable source of industry information

See on www.impactbnd.com

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THINKing » Top 50 Creativity Posts

My Creative Team has a weekly feature highlighting the latest information on creativity. This post selects – in no particular order – the 50 best creativity posts that they have featured this year.

Here’s a sample to get you started with a link to their complete article below.

Creativity Boost #1 – Creativity is one of the key topics we discuss here at THINKing. So, we decided to develop a series of posts that focuses on ways to boost your creativity. Today’s boost: the mindtrip.

Creativity Boost #2 – Today’s boost is about an urban photo adventure to inspire your creativity, and we’d like to see examples of your work. So, let’s use the Flickr tag creativityboost.

Creativity Boost #3 – Today, we’re heading to the dictionary for a creativity boost.

The 5% Creativity Challenge – Most of us don’t have the staff and resources to disappear for weeks on end, but we all have the ability to schedule two, one-hour thinking sessions each week (5% of a 40 hour week).

How To Boost Your Creativity Quotient – Want to be more creative in your thinking and your life? Try these techniques to increase your creativity quotient.

10 Commandments For Creatives – 1. Give space, time and energy to your creativity.

And lots more great tips from My Creative Team.

See on www.my-creativeteam.com

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