Comments for Content Marketing Today http://contentmarketingtoday.com How to turn prospects into buyers with content marketing Wed, 10 Mar 2010 23:32:19 -0700 http://wordpress.org/?v=2.8.4 hourly 1 Comment on B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content by Web Article Writer http://contentmarketingtoday.com/2010/01/29/b2b-media-burning-bridges-to-print-while-business-marketers-deliver-outstanding-online-content/comment-page-1/#comment-29043 Web Article Writer Wed, 10 Mar 2010 23:32:19 +0000 http://contentmarketingtoday.com/2010/01/29/b2b-media-burning-bridges-to-print-while-business-marketers-deliver-outstanding-online-content/#comment-29043 You hit the nail on the head with "instruct users on a broad range of welding topics". Brochure and hard sales content need to be transformed into informational material that has real value. It can and should promote the business, but nowadays consumers expect solid answers to their questions before they engage the business--the heart of content marketing. You hit the nail on the head with “instruct users on a broad range of welding topics”. Brochure and hard sales content need to be transformed into informational material that has real value. It can and should promote the business, but nowadays consumers expect solid answers to their questions before they engage the business–the heart of content marketing.

]]> Comment on Here’s A Public Agency That Really Understands Content Marketing by AC Transit Delivers Meaningful Marketing to Help Current and Future Riders | MarketingTypo.com http://contentmarketingtoday.com/2009/06/26/actformeorg-how-to-paint-a-brilliant-portrait-of-public-transit/comment-page-1/#comment-29035 AC Transit Delivers Meaningful Marketing to Help Current and Future Riders | MarketingTypo.com Sun, 07 Mar 2010 07:21:35 +0000 http://contentmarketingtoday.com/2009/06/26/actformeorg-how-to-paint-a-brilliant-portrait-of-public-transit/#comment-29035 [...] We have already written about their wonderful online marketing campaign that paints such a compelling picture of the benefits of bus travel. AC Transit  created ACT for Me as “Your Guide to the Future of Public Transit.”  They illustrate why AC Transit should be an integral part of your life by sharing a creative range of content—from user-generated videos, to a travel savings calculator, to a discussion of community and environment benefits, and the exciting future of transit. Here’s A Public Agency That Really Understands Content Marketing. [...] [...] We have already written about their wonderful online marketing campaign that paints such a compelling picture of the benefits of bus travel. AC Transit  created ACT for Me as “Your Guide to the Future of Public Transit.”  They illustrate why AC Transit should be an integral part of your life by sharing a creative range of content—from user-generated videos, to a travel savings calculator, to a discussion of community and environment benefits, and the exciting future of transit. Here’s A Public Agency That Really Understands Content Marketing. [...]

]]> Comment on 7 Ways to Maximize The Content Marketing Impact of Your Newsletter by Newt Barrett http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/comment-page-1/#comment-29031 Newt Barrett Thu, 04 Mar 2010 21:02:36 +0000 http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/#comment-29031 Amanda, Thanks so much for taking the time to comment. My favorite approach is to integrate a blog, website, and eNewsletter so that you combine timeless and timely content effectively. Amanda,
Thanks so much for taking the time to comment.
My favorite approach is to integrate a blog, website, and eNewsletter so that you combine timeless and timely content effectively.

]]> Comment on 7 Ways to Maximize The Content Marketing Impact of Your Newsletter by Amanda Maksymiw http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/comment-page-1/#comment-29030 Amanda Maksymiw Thu, 04 Mar 2010 20:33:21 +0000 http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/#comment-29030 Newt, What a great list. I like that you mention the importance of a blog in any newsletter strategy. It is important to keep your messaging consistent across all media platforms - blog, newsletter, and the like. I think that a blog could be utilized effectively as a great jumping point to all of a business's content - newsletters, video, podcasts, and other written content. Nonetheless, thanks for posting this list! Newt,
What a great list. I like that you mention the importance of a blog in any newsletter strategy. It is important to keep your messaging consistent across all media platforms – blog, newsletter, and the like. I think that a blog could be utilized effectively as a great jumping point to all of a business’s content – newsletters, video, podcasts, and other written content. Nonetheless, thanks for posting this list!

]]> Comment on Here’s A Public Agency That Really Understands Content Marketing by Content Marketing Today » AC Transit Delivers Meaningful Marketing to Help Current and Future Riders http://contentmarketingtoday.com/2009/06/26/actformeorg-how-to-paint-a-brilliant-portrait-of-public-transit/comment-page-1/#comment-29029 Content Marketing Today » AC Transit Delivers Meaningful Marketing to Help Current and Future Riders Thu, 04 Mar 2010 16:59:30 +0000 http://contentmarketingtoday.com/2009/06/26/actformeorg-how-to-paint-a-brilliant-portrait-of-public-transit/#comment-29029 [...] We have already written about their wonderful online marketing campaign that paints such a compelling picture of the benefits of bus travel. AC Transit  created ACT for Me as “Your Guide to the Future of Public Transit.”  They illustrate why AC Transit should be an integral part of your life by sharing a creative range of content—from user-generated videos, to a travel savings calculator, to a discussion of community and environment benefits, and the exciting future of transit. Here’s A Public Agency That Really Understands Content Marketing. [...] [...] We have already written about their wonderful online marketing campaign that paints such a compelling picture of the benefits of bus travel. AC Transit  created ACT for Me as “Your Guide to the Future of Public Transit.”  They illustrate why AC Transit should be an integral part of your life by sharing a creative range of content—from user-generated videos, to a travel savings calculator, to a discussion of community and environment benefits, and the exciting future of transit. Here’s A Public Agency That Really Understands Content Marketing. [...]

]]> Comment on Headlines Vital for Success of NYT, WSJ, NY Post—and Your Site by Promotional Products http://contentmarketingtoday.com/2010/02/23/headlines-vital-for-success-of-nyt-wsj-ny-postand-your-site/comment-page-1/#comment-29026 Promotional Products Fri, 26 Feb 2010 01:30:17 +0000 http://contentmarketingtoday.com/2010/02/23/headlines-vital-for-success-of-nyt-wsj-ny-postand-your-site/#comment-29026 Newt, I couldn't agree more. I am the king of headline perusing. I would love to read every blog post and every newspaper article, but let's face it... I have no time to do so. Neither does 95% of the population. Great post, even better headline! Newt,
I couldn’t agree more. I am the king of headline perusing. I would love to read every blog post and every newspaper article, but let’s face it… I have no time to do so. Neither does 95% of the population. Great post, even better headline!

]]> Comment on You Can’t Fake Authenticity as This ‘Live Attendant’ Proves to a Talking Dog by Beth Hrusch http://contentmarketingtoday.com/2010/02/15/you-cant-fake-authenticity-as-this-live-attendant-proves-to-a-talking-dog/comment-page-1/#comment-29020 Beth Hrusch Thu, 18 Feb 2010 15:19:16 +0000 http://contentmarketingtoday.com/2010/02/15/you-cant-fake-authenticity-as-this-live-attendant-proves-to-a-talking-dog/#comment-29020 Obviously, the dog is smarter here. In fact, I suspect that a real dog would also be smarter. The lesson here? Stay away from your computer late at night! Great post--thanks! Obviously, the dog is smarter here. In fact, I suspect that a real dog would also be smarter. The lesson here? Stay away from your computer late at night! Great post–thanks!

]]> Comment on 7 Ways to Maximize The Content Marketing Impact of Your Newsletter by Newt Barrett http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/comment-page-1/#comment-29017 Newt Barrett Wed, 17 Feb 2010 00:28:59 +0000 http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/#comment-29017 Sarah, You are so right about keeping a eNewsletter archive in addition to linking to articles on your site from the eNewsletter. I'm glad you found the post worthwhile. Sarah,
You are so right about keeping a eNewsletter archive in addition to linking to articles on your site from the eNewsletter.
I’m glad you found the post worthwhile.

]]> Comment on 7 Ways to Maximize The Content Marketing Impact of Your Newsletter by Sarah Mitchell http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/comment-page-1/#comment-29016 Sarah Mitchell Tue, 16 Feb 2010 23:28:54 +0000 http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/#comment-29016 Hi Newt, Thanks for the informative post. I've picked up a few tips and will put them into action. I have a client who uses an e-newsletter very effectively. One thing he does is keep an archive of his newsletters on his website. We often refer prospective clients to the archive as a way of showing the excellent information they can expect if they work with him. Hi Newt,

Thanks for the informative post. I’ve picked up a few tips and will put them into action.

I have a client who uses an e-newsletter very effectively. One thing he does is keep an archive of his newsletters on his website. We often refer prospective clients to the archive as a way of showing the excellent information they can expect if they work with him.

]]> Comment on 7 Ways to Maximize The Content Marketing Impact of Your Newsletter by The Product Marketing Handbook | homevideomarketing.com http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/comment-page-1/#comment-29014 The Product Marketing Handbook | homevideomarketing.com Tue, 16 Feb 2010 03:19:50 +0000 http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/#comment-29014 [...] Content Marketing Today » 7 Ways to Maximize The Content Marketing … [...] [...] Content Marketing Today » 7 Ways to Maximize The Content Marketing … [...]

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