Comments for Content Marketing Today

Comment on 6 Reasons Why Your Blog Is Your Most Important Social Media Tool by Jason Hulott

Jason Hulott — Fri, 03 Jul 2009 14:27:13 +0000

Point 6 is a key one for us and our clients but it is much more than a 3 for 1. Using Wordpress allows us to have a RSS feed per category on our blog so we can pull in each category onto different pages on :

Our main website
Any squidoo lens
Any hubpages
Any social profiles
Any Facebook pages

So you are not only syndicating one overall RSS feed but many smaller more relevant RSS feeds in multiple ways. We also get new clients without a website (yes we still have some in the UK) to start with a blog because all the points you mention but it is the ease of automating all the syndication that really gets them hooked.

Comment on Why Every Wedding Planner Should Have a Blog–and You Should Too! by Ambal Balakrishnan

Ambal Balakrishnan — Wed, 01 Jul 2009 21:56:55 +0000

Newt: This is such an interesting(and right-on) example! I have noticed that wedding planners who find a niche(destination-based weddings, hobby-themed weddings etc) seem to be more successful - similarly finding a blog niche is very important for long term success.
Thanx again for such a refreshing post.

Comment on Here’s A Public Agency That Really Understands Content Marketing by Scott Rooks- Grant Funding Consultants

Scott Rooks- Grant Funding Consultants — Sat, 27 Jun 2009 17:12:04 +0000

Newt this a great article. What I like about this post is the wonderful example you use to help us visualize what works and how it connects.

This post has given me some insight to my own content and a great visual to reach the readers I have in my audience.

Thanks for a great twist on a very abstract idea.

Comment on What is Your Unique Buying Proposition? by Scott Rooks- Grant Funding Consultants

Scott Rooks- Grant Funding Consultants — Sat, 27 Jun 2009 17:00:03 +0000

I think you are right when you say we should pay attention to what the buyer wants and not on what we are selling. But I also see the unique statement (The revised UBP statement at the end of the blog)as one that sets the buyer up for disappointment if they don’t understand,target and dominate their particular market.

I have purchased services that I was extremely pleased with that allowed an open discussion prior to purchasing for the purpose of honest, open dialogue as to what the unique buying proposition really is saying. As oppposed to believing some made up hype that winds up as a disappointment in the log run. Lets face it not everyone, no matter how smart and savvy, will end up dominating their particular market.

Comment on Why Every Wedding Planner Should Have a Blog–and You Should Too! by June Hoffman

June Hoffman — Fri, 26 Jun 2009 20:19:31 +0000

You are so very right with your information. So many people are afraid to show the “real” person. A blog is a way to create a level of trust and understanding. Great post!

Comment on Here’s A Public Agency That Really Understands Content Marketing by Matthew Watkins

Matthew Watkins — Fri, 26 Jun 2009 18:36:37 +0000

I love to see another transit agency producing a good, functioning website. I work for the St Louis Metro, and we’ve had significant problems developing a comprehensive marketing and communications plan. Our funding has been cut so far that we actually had to lay off our webmaster - one of our software guys now does double duty for web stuff. We’d like to produce a website such as ACT for Me, but it’s just so difficult in this socioeconomic climate.

Comment on Why Every Wedding Planner Should Have a Blog–and You Should Too! by AliSwi

AliSwi — Fri, 26 Jun 2009 14:33:35 +0000

This post is great, you nailed it. Business is all about gaining trust, especially for women that are getting married! They need to be assured that they are making the right decision and any evidence you can prove indicating that you are the right decision can help win them over. Blogging also offers the opportunity for a business to rise to the top as a thought leader in their industry.

Comment on Why Does this BMW Dealer eNewsletter Talk So Little About Cars? by Lisa Randolph

Lisa Randolph — Mon, 22 Jun 2009 03:23:05 +0000

Oh, you’re absolutely right. It’s going to be difficult to come back from this type of marketing disaster. Have you thought of notifying them to give your two cents about their mess of a newsletter? I think they should know that someone is not only reading their newsletter, but thinks it’s rather lacking. I’d love to hear some constructive feedback if someone thought my newsletters were terribly off-target.

Comment on Why Does this BMW Dealer eNewsletter Talk So Little About Cars? by Newt Barrett

Newt Barrett — Sun, 21 Jun 2009 23:02:09 +0000

Lisa,
Thanks for taking time to comment. One of the worst elements is that even if they improve, I’m guessing many customers will simply delete future missives if they have not already unsubscribed.

Comment on Why Does this BMW Dealer eNewsletter Talk So Little About Cars? by Newt Barrett

Newt Barrett — Sun, 21 Jun 2009 22:59:44 +0000

BMW Marketeer,
You’re right that I assumed that BMW would have a bit more input into customer communications. After getting your comment, I checked out a number of BMW dealer eNewsletters and can see that they are all over the place, even though many of them seem to use the same canned content from the ‘imakenews.com’ folks. What’s awful is that this is such a huge missed opportunity to connect with loyal customers like me.