Comments for Content Marketing Today

Comment on Ho, Ho, Horrible: Worst Holiday eMail Campaign Ever? by Ho, Ho, Horrible: Worst Holiday eMail Campaign Ever? | Selling More with Great Content | Scoop.it

Tue, 20 Dec 2011 16:27:58 +0000

[...] jQuery("#errors*").hide(); window.location= data.themeInternalUrl; } }); } contentmarketingtoday.com – December 16, 2:43 [...]

Comment on Ho, Ho, Horrible: Worst Holiday eMail Campaign Ever? by Paul Profitt

Paul Profitt — Sun, 18 Dec 2011 19:50:02 +0000

Hello Newt

I receive a lot of emails like this. From many of the so called top Internet Marketers. In my early days I use to send many
emails to my subscribers like the one above. My reasons for doing it was because. I was told that you had to create urgency
and interest in every email that you send to your list. Obviously I now view things differently. And I concentrate more on informing my subscribers. Instead of just plain trying to sell them things. That they clearly don’t want or need.

Comment on How a Tiny Grocer Outflanks Kroger on Facebook by Content Marketing Today » Cheap and Easy to Use Technology Enables Even Small Companies to Trump Traditional Media

Thu, 08 Dec 2011 16:32:03 +0000

[...] George Bowers Grocery in Staunton, VA, they can outcompete Kroger on Facebook in the local market. Click here to read more about their creative approach to social media. In fact, they have increased their Facebook fans/likes by almost 40% since we first wrote about [...]

Comment on To Sell Effectively, You’ve Got to Get in Bed with Your Customers—But Not in the Way You May Be Thinking! by Content Marketing Today » To Sell Effectively, You’ve Got to Get in Bed with Your Customers—But Not in the Way You May Be Thinking! | Content Marketing Now | Scoop.it

Tue, 29 Nov 2011 21:03:18 +0000

[...] Content Marketing Today » To Sell Effectively, You’ve Got to Get in Bed with Your Custo… Your Sales Team Must Be Content Marketers, Too! [...]

Comment on Shocking Content Marketing Lessons from Strange Bedfellows: Kate Winslet, Governor Rick Perry, and Larry Flynt by Content Marketing Today » Shocking Content Marketing Lessons from Strange Bedfellows: Kate Winslet, Governor Rick Perry, and Larry Flynt | Content Marketing Now | Scoop.it

Tue, 29 Nov 2011 20:25:33 +0000

[...] Content Marketing Today » Shocking Content Marketing Lessons from Strange Bedfellows: Kate Wi… It’s all about Newsjacking: The Science of Latching onto a Hot News Story in Near Real-Time, and Making It All about You. [...]

Comment on Sunnyside Up Mobile Marketing Works for First Watch Cafe by Tara Geissinger

Tara Geissinger — Wed, 16 Nov 2011 14:04:28 +0000

Love it! I always cringe when I see mobile ads featuring impossible-to-remember URLs. First Watch definitely got it right with this one!

Comment on I Love iTunes, So Why Doesn’t Their eNewsletter Love Me Back by Newt Barrett

Newt Barrett — Thu, 14 Apr 2011 21:30:37 +0000

Christina, you may be right about Apple arrogance. But, think how much more stuff they could sell me if they focused on the stuff that I really love. And, there’s plenty of that.

Comment on I Love iTunes, So Why Doesn’t Their eNewsletter Love Me Back by Christina Pappas

Christina Pappas — Thu, 14 Apr 2011 20:31:44 +0000

I literally just posted this morning a blog about online store vs. brick & mortarhttp://www.zmags.com/blog/online-store-charisma The analytics data is the online advantage of online and when a site has users that sign-in to purchase something as personal as music, its stupid to not use this data. Afterall, as you mentioned, we know they have it so why arent they using it? Is it because Apple is Apple and we will use iTunes no matter what their newsletter looks like?

Comment on Your Website Wins When You Let Visitors Achieve Vital Tasks by Scott Frangos

Scott Frangos — Thu, 27 Jan 2011 22:03:26 +0000

Hi Newt – Looks like an interesting book. I was just writing a post about ways to approach Connection Cycle Marketing – CCM – and this matches some of tactics discussed. “Carewords” sounds a lot like classifying then appealing (persuading) different audience types at your site. Testing and Driving action are in a word — Optimization. And of course there’s a good focus you’ve noted on Content Marketing. But it does seem odd that the author would not go into strategies and tactics for “authentic connection.” There’s a big opportunity to drive sales by connecting CRMs with websites and getting the MarCom-Web Team talking with the Sales Pros in businesses of all sizes. Here’s the post, FYI: http://www.webfadds.com/2011/01/connection-cycle-marketing-the-rule-of-fours/

- Scott

Comment on How a Tiny Grocer Outflanks Kroger on Facebook by Katie McCaskey

Katie McCaskey — Tue, 18 Jan 2011 17:27:13 +0000

Small can indeed “be beautiful”! Thank you, Newt, for featuring our grocery and related social media/content marketing efforts. It is really empowering for business owners of any size to know that they are reaching their audience and building genuine connections. (But particularly cool at the “micro” level!) For those who would like more in-depth tactics, please see: http://bit.ly/gVmx7p Or… visit us in person in Staunton, VA, in the beautiful Shenandoah Valley. Best wishes, Katie