You may not be a fan of Bob Barr or of the Libertarian political persuasion. Nonetheless, there is a lot to like about his WordPress driven website,BobBarr2008.com. There is also a lot to learn about his effective use of an online content marketing strategy to spread the word and to raise money.
Barr’s illustrates how flexible WordPress can be as a tool for building out a full-fledged website. It also illustrates how an effective online content marketing strategy might be able to take a candidate from relative obscurity and little funding to someone who might be taken seriously on the national stage.
Barr, a former Republican congressman from Georgia, recently announced that he is running for president of the United States as a libertarian. In pre-Internet days, such a candidacy would have gained no traction whatsoever. Raising campaign funds would have been a prohibitively expensive proposition. Moreover, telling his story to a nationwide audience would have been virtually impossible.
Today the economics are completely different.