Category Archives: WordPress

Cheap and Easy to Use Technology Enables Even Small Companies to Trump Traditional Media

Content Marketers Can Deliver Great Information Products to a Targeted Customer Base Fortune 500 companies have long had the technological resources and investment capital required to build sophisticated content marketing solutions—and to manage huge amounts of demographic data relating to

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Jekyll and Hyde Content Marketing: Bad Website & Wonderful Blog

Simply Combine the Two Online Personalities to Get a Very Happy Ending The frightening story of Dr. Jekyll and Mr. Hyde wove the tale of a saintly doctor whose alter ego was an evil murderer. Sadly, there was no happy

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10 Most Popular Content Marketing Posts of 2009

  It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Social media certainly loomed larger in the past 12 months but interest

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A Financial Pro Charts the Way to a Great Online Business Presence

Dean Piccirillo Makes a One-Person Blog-powered Website Look like a Major Corporate Presence Online Building a solid business blog-powered website is challenging for all of us. But it’s even more difficult for anyone who lives in the financial services universe.

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Make Your Content Both Timeless and Timely by Integrating Your Website and Your Blog

The best small business solution is to eliminate a separate blog and website.
Unfortunately, typical small businesses misunderstand the power of a business blog–and cannot envision how it can and should be the driving force behind your online presence. Your best bet is to leverage the power of blogging software to create an online presence which is, at once, timeless and timely.

Most of us began with a website that contains static content that was never intended to change much over time. Your static website will be an essential source of product, service, and company data to the majority of buyers that now relying on the Internet as their primary repository of information for potential purchases. Your static website is a vital beginning. But, it’s only a beginning.

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10 Most Popular Content Marketing Today Posts of 2008

Our readers flocked to a broad range of content marketing-related issues over the past 12 months. In fact, the breadth of topics surprised me. Here’s the Cliff’s Notes version of what you can find: Unlearn Traditional PR Transform website into

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How to Hit #2 in Google Search Results in 5 Months

Do what NextBus did. Put content marketing to work on your website!
NextBus is a dynamic high-tech company in the San Francisco Bay area. In sophisticated technology enables bus and train riders to something important but easy: they can determine exactly when the NextBus is arriving so they can plan their travel intelligently.
Although NextBus news.com, their new site, launched in June 2008 and has been up for just five months, it ranks high in Google search for one of the most important phrases relating to NextBus: “real-time passenger information systems.” Once again, content marketing has driven impressive Google search results. NextBus does not have a big marketing budget.

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IT Prof at U of SF Lauds WordPress as Small Business Web Development Tool

Leading edge transit technology supplier, NextBus is cited as the prototype.
You may think of professors as ivory tower folks who live in a world apart–even an IT Prof within a business school. But J.P. Allen is a different breed. He has a great blog that focuses on “the future of IT, business, and society on the new Web.”

In a recent post he gave a shout out to NextBus as a great example of a cool company with a cool WordPress-based website, NextBusNews.com.

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British PM Website is Moving to WordPress. Now It Should Be Your Turn!

If the UK government with its mega-billion-dollar budget has confidence in WordPress to power its prime minister’s website, I think the rest of us can confidently consider making a similar move.

The surprising news came from Chris Garrett’s blog, ChrisG.com. Chris writes consistently great stuff about blogging and new media. Nonetheless, I was a little surprised to read this morning about merry old England’s move to a blogger powered website. But, I think we can learn something from our friends across the pond.

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The 6 Most Sizzling Content Marketing Articles So Far This Year

More than 10,000 visitors voted with their mouse clicks to make these the 6 hottest articles out of 126 that we have posted in the virtual pages of ContentMarketingToday.com from January through June 2008.

They range from transforming an old-fashioned brochure site into a killer sales machine…to why you need to unlearn traditional PR in the 21st century…to why you must publish an eNewsletter.

Read on to find out why these articles were so popular with so many marketers.

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