Category Archives: Trends

Pinterest: Will Guys Be Left Behind with the Burgeoning Social Media Tool?

What is it that women seem to love and understand and guys don’t? (about Pinterest, of course) Perhaps, it’s Pinterest’s self-description which doesn’t make it sound like a guy thing: Pinterest lets you organize and share all the beautiful things

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How to Put Social Media Marketing to Work for Your Company

Social media marketing is a trend, not a fad.  Moreover, it’s a terrific extension of your content marketing strategy. What’s clear from current research is that when we evaluate social media, we are not talking about the marketing longevity equivalent

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5 Ways to Use Other People’s Content in Your Marketing

  Image hazel.estrada via Flickr CC [This is a perfect example of what John is discussing. We have curated his post via Scoop.It.] Written by John Jantsch You need lots of content, you know that, but you also know that

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State of Social Media Marketing Report | Socialnomics

Awareness, Inc.shares their new annual report on the State of Social Media Marketing – Top Areas For Social Marketing Investment in 2012… You will notice some underlying themes in this report:

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Blog Content Marketing Impacts 69% of Women’s Tech Purchases

Content Marketing Beats Social Media A report from BlogHer suggests that tech businesses targeting American women can be most effective with blog content marketing.

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The Newsonomics of the Long Good-Bye: Kodak’s, Sears’ and Newspapers – Ken Doctor – Seeking Alpha

No old-world icon is safe. Just in recent weeks, both Kodak and Sears have percolated back into the news, offering headline writers a dilemma borrowed from the classic Saturday Night Live Weekend Update line, “Generalíssimo Francisco Franco is still dead.”

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Taking Advantage of Digital Marketing Trends 2012 and Beyond

Just When You Hoped Things Might Slow Down, They Speed Up The smart folks at CMO.com understand the need to make these rapidly changing trends understandable and actionable. What words come to mind when thinking about the digital marketing landscape?

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Feed Me Seymour – Why Your 2012 Marketing Approach is Hungry for Content | Marketing Trenches

Written by Will Davis via Marketing Trenches Don’t let your 2012 marketing approach turn into a Little Shop of Horrors–make sure you have your 2012 content plan in place. As I sat down yesterday with a couple members of the

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Content Marketing Books to Help Sell the C-Level

Written by Joe Pulizzi 10 amazing content marketing books that will help persuade your boss (CXO) to give you more budget for content marketing in your company….   The New Rules of Marketing & PR I consider this David Meerman

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What’s Hot and What’s Not in Content Marketing for 2012

Via Scoop.it – Content Marketing Now Marketing through online storytelling and advice will only grow in importance to businesses. Here’s how to make sense of the biggest trends in content marketing. Content marketing is still in its infancy, but some

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