Category Archives: Trends

How Barack Obama Became Content Marketer-In-Chief of the USA

Bo Helping President with his Content Marketing

Still skeptical of the merits of content marketing? Well, Barack Obama and his team have put content marketing at the center of their media strategy. They have effectively dis-intermediated the media. Just as all great content marketers, they are thinking

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Top Content Strategy Takeaways from Confab 2013 London—Day One

Kristina Halvorson Opening Confab 2013

Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. I was delighted to be part of the enthusiastic crowd.  I’ll dig more

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How to Attract an Audience by Integrating Content, Social, and Search | Copyblogger

Written by Robert Bruce. Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next …

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Why the Massive Move to Mobile Computing Changes Content Marketing Rules

Rethink Your Content Marketing by Aiming at Billions of Buyers on the Move For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from desktop and even laptop

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Missing the Mobile Inflection Point! Disruptions: With New Comforts, Growing Complacent

Written by Nick Bilton on the NYT Bits Blog. Google and Facebook are being left behind in the shift toward mobile, and the amenities available to their employees might offer some explanation for a slow transition. Google and Facebook, young

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LinkedIn Will Outlive Facebook. Here’s Why via

Written by Geoffry James.  Facebook’s latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid. With all due respect to Facebook, paying $1 billion for Instagram smacks of desperation. It’s as if CEO Mark Zuckerberg is

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Small Businesses Increase Online Marketing Efforts

Great Video from AT&T Illustrating the Contents of Their New Research As the study indicates, inexpensive, modern grassroots marketing techniques — both online and offline — have grown to be among the most popular for small businesses in the past

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Facebook’s New Business Pages Means Marketers Must Evolve | DigitalNext

The new Facebook Business Page is not only a visual transformation of the site, it is a game changer for the marketing function. The fact that Facebook will automatically transition existing business pages to the new format over the next

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That lift-off sound? Yep, that would be social media ad spending | SMI

In November, we told you the latest forecast – that social network advertising would top $10 billion by 2013 and that Facebook was on its way to pull in over $5.5 billion this year in ad revenues. A new survey

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Who Advertises on News Sites and How Much Those Ads are Targeted | Project for Excellence in Journalism (PEJ)

With digital ad revenue projected to overtake all other platforms by 2016, it is the key to the financial future of news. Are news organizations transitioning their legacy advertisers to online platforms? Between 2011 and 2015, revenue from digital advertising

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