Category Archives: Top Posts

10 Top Content Marketing Takeaways from ‘Get Content. Get Customers’.


  Get content. Get customers.,has now sold more than 10,000 copies in its hardcover, paperback, and eBook editions. Even though Joe Pulizzi and I wrote and updated it in the early stages of the content marketing revolution, our book’s vital

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Amazon’s Kindle Fire Broke a Vital Content Marketing Rule: Understand Your Customers’ Needs Before Attempting to Provide a Solution


Tens of Thousands of Disappointed Users Expected Much More from Jeff Bezos and His Crew As many content marketing thought leaders have pointed out, Amazon is a superb content marketer. When it comes to books, for example, the content they

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Cheap and Easy to Use Technology Enables Even Small Companies to Trump Traditional Media

Content Marketers Can Deliver Great Information Products to a Targeted Customer Base Fortune 500 companies have long had the technological resources and investment capital required to build sophisticated content marketing solutions—and to manage huge amounts of demographic data relating to

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How Content Marketing Convinced Amy Adams to Join The Muppets Movie

A Compelling  and Affordable Video Did the Trick Normally in Hollywood, when you’re trying to get someone to join the cast of a picture, it involves actors and their agents, directors, studios, sending scripts back and forth, and lots of

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Tablets Will Soon Transform B2B Book Publishing

Kindle Fire and Nook Tablet will dramatically accelerate the move to e-books The shift from print business-to-business books to digital versions, whether Kindle, Nook or iBook has been nothing short of astonishing. Symptomatic of the change is the increasing amount

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6 Secrets to Making Online Video Work for Small Business

Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool Even a micro business can use video effectively to communicate with its customers online. But, as we amateur carpenters know, you can wind

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Why Being Visual Can Bring Beautiful Business Results

Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing

It’s hard to make things easy. And, it’s even harder to be amusing at the same time.
But the very best visuals can take a complex idea or series of connected ideas and make them instantly understandable. Just the right visuals make those ideas even more memorable when they are funny as well. In the case of the Intersection Marketing blog from Mark Smiciklas, he manages to do both consistently.

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Six Steps to a Successful Small Business Content Marketing Strategy

How to go from clueless to compelling to transform prospects into buyers
In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy.

Today, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. When I say fashionable, I mean that the usage of the phrase has skyrocketed in the past two years. For example, the number of visitors to our website who arrived because they had done a search for ‘content marketing,’ has increased by a factor of 10.

I’m delighted that content marketing has come out of the shadows and into the spotlight. Even so, for most small businesses, developing a content marketing mindset and a strategy to follow just does not come naturally. Fortunately, the fundamentals of a successful small business content marketing strategy are much more commonsensical than you might think. In fact, they build on what have long been best marketing practices. Even those content marketing elements that require a new mindset have a simple and compelling logic that even the smallest business can grasp and adopt.

Here are the six steps that should put you on the path to effective content marketing:

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The Best Way to Promote Your Offline Business to Online Prospects

Use Google, Yahoo, and Micosoft Directories to Turn Your Physical Storefront into a Virtual Version
(Guest post by WordPress fanatic and small business web consultant Don Campbell)

If your business is an “offline” business with a physical storefront, the most effective way to improve your search rankings in Google is to list your business in the free local business directories from Google, Yahoo and Microsoft.

Once you are listed in these directories, you have a chance to get listed in the “Google 10-Pack” – which is an invaluable way to get the word out about your business when people type in search terms in your local area.
In fact, if you don’t claim your Google Local Business Center profile, in some cases it can be scooped up by others who want to capitalize on the listings!

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5 Twitter Tips to Strengthen Your Content Marketing Strategy

You may be wondering why something as seemingly simple as Twitter causes so much confusion and consternation among business people. Perhaps, it best likened to a tool like a hammer which is simultaneously simple and powerful. After all, a hammer can be used to put up a basic bookshelf or to build an entire home that will house a family for a lifetime.

Everything depends on whether you wield that hammer in an awkward, solitary way or use it skillfully and cooperatively with a team of other like-minded folks. So too with Twitter. Used poorly, you may do little more than smash your virtual thumb. But, if you use it well, you can make a measurable difference in your content marketing strategy. Happily, some terrific tools make the effective use of Twitter almost as easy as hammering in a nail.

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