
Too many people--and I used to be one of them--think of a blog as an out-of-control rant by a fanatic about some topic or other. Sure there's plenty of that. However, today, business blogs are pervasive. They provide enormous value by delivering relevant content on a myriad of topics.
But, more importantly, an increasing number of what have been termed 'blogs' in the past are really websites.
They are full-featured websites with as much capability is anything that could be built from scratch by talented programmers. I'm indebted to my new friends at
ContentRobot.com for the new term, ' blog-powered website' that I will use from now on. They're doing some great stuff. Be sure to check out
their website ,which is the featured graphic to the right.
The secret sauce behind the
ContentRobot.com site, ContentMarketingToday.com, and thousands of others is the powerful and often free software that will enable you to establish a content rich website. I happen to be a fan of WordPress which is an open-source content management system whose roots are in blogging. But, whatever tool you choose, you now have the ability to create a full-featured website with a minimal expense in a short period of time.
You no longer have an excuse to stick with the brochureware website that your sister's cousin's nephew built for you in some kind of JavaScript that nobody knows how to modify.
Since your excuses for change are gone, here's why you need to launch a blog-based website right now:
Read More