Category Archives: Success Stories

How Barack Obama Became Content Marketer-In-Chief of the USA

Bo Helping President with his Content Marketing

Still skeptical of the merits of content marketing? Well, Barack Obama and his team have put content marketing at the center of their media strategy. They have effectively dis-intermediated the media. Just as all great content marketers, they are thinking

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How a Gardening Company Newsjacked a Blizzard

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Making Your Customers Grow In Spite of the Snow Very few customers of Meadows Farms are giving a moments thought to spring planting as the Washington DC area faces a huge snowstorm. so rather than fight the obvious, the folks

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How Constant Contact Walks the Content Marketing Walk

Constant Contact easy to act home page

Action-oriented Website Transforms Visitors into Buyers. We’ve long been impressed with Constant Contact. Almost 5 years ago, we wrote about their excellent eNewsletter as an example of effective content marketing–that even small companies with low budgets could emulate.  They have

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Facebook Secret for Small Business Success: Make it Fun for Your Fans

rocking chair toilet

A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. But, I can think of only one with a wonderfully wacky sense

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How Even Your Small Company Can Newsjack the Olympics

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The 2012 Olympic Games offer once-in-a-lifetime opportunities to put your company in the news spotlight. Newsjacking is a term invented by David Meerman Scott. It means finding a way to insert your organization into a big news story. When you

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Give Your Customers Uplifting Content to Kick Off Each Monday

Lynda McNutt Foster Delivers with Her Weekly Launch List   Lynda  overflows with brains, enthusiasm, creativity, and fun. So, I wasn’t surprised to find her new weekly newsletter unique in its approach to its recipients. The ‘Launch List’ is a

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SweetBay: Shocking Shopping Cart Content Marketing Secrets

It’s All About Making It Easier for the Customer to Buy OK, I’ll admit it. I not the primary grocery shopper in the family. But, I’m always happy to hop over to Publix, Fresh Market, Whole Foods or SweetBay to

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How Our ‘Newsjacking’ Oscars Article Got Readership, Reaction, and Results

We Got Coverage and Kudos from David Meerman Scott, Chris Brogan, and All Top Yesterday, we discussed how Sasha Baron: successfully newsjacked the Oscars with his successful Red Carpet stunt. Posing as the Dictator, he spilled the alleged ashes of

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How One Comic Genius NewsJacked the Entire 2012 Oscars

sasha baron cohen newsjacking the Oscars

Sasha Baron Cohen Grabs the Spotlight with Only a Beard, a Uniform, 2 Pretty ‘Security Guards’, and the ‘Ashes’ of Kim Il Jung. Every year the American Academy Awards attracts tens of millions of viewers, no matter how boring the

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Content Marketing Coup: How Social Media Examiner Grew Its List 234%

Just two years after the launch of Social Media Examiner, founder Michael Stelzner has plenty to be proud of. He runs one of the world’s top business blogs, with an email list of more than 124,000 and growing, plus over

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