Category Archives: Social Media

Missing the Mobile Inflection Point! Disruptions: With New Comforts, Growing Complacent

Written by Nick Bilton on the NYT Bits Blog. Google and Facebook are being left behind in the shift toward mobile, and the amenities available to their employees might offer some explanation for a slow transition. Google and Facebook, young

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LinkedIn Will Outlive Facebook. Here’s Why via Inc.com

Written by Geoffry James.  Facebook’s latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid. With all due respect to Facebook, paying $1 billion for Instagram smacks of desperation. It’s as if CEO Mark Zuckerberg is

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Infographic | The Gold Standard of Content Marketing via NewsReach

Content Marketing is about the most effective way to harness content’s ubiquity and power. Individual pieces of content work to attract and engage web users, but when the pieces are combined, the effect can be dramatic.

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Great Content Marketing Ideas for Using Google Plus

When Google+ was unveiled last year, a lot of content marketers wondered if they really needed another social media platform to develop and maintain. But, with the more recent introduction of Search Plus Your World, Google+ is getting harder to

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Catching Up With Amanda Maksymiw of OpenView Venture Partners

Amanda Maksymiw of OpenView Venture Partners shares her inspiration and advice on content marketing. In 2009, the Boston-based venture capital firm OpenView Venture Partners was not satisfied with its branding. Rather than hiring a marketing firm, OpenView founder Scott Maxwell

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Facebook’s New Business Pages Means Marketers Must Evolve | DigitalNext

The new Facebook Business Page is not only a visual transformation of the site, it is a game changer for the marketing function. The fact that Facebook will automatically transition existing business pages to the new format over the next

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That lift-off sound? Yep, that would be social media ad spending | SMI

In November, we told you the latest forecast – that social network advertising would top $10 billion by 2013 and that Facebook was on its way to pull in over $5.5 billion this year in ad revenues. A new survey

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7 New Facebook Changes Impacting Businesses

Here is an overview of the changes and how brands can take advantage of some of the new features. Cover Photo and Profile Image Obviously one of the biggest changes that we all knew was coming was the cover photo.

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How To Lose Friends And Alienate Twitter Followers: 5 Stupid Social Media Mistakes | Fast Company

Written by Amber Mac, Fast Company. When I interviewed entrepreneur and author Guy Kawasaki recently, I chatted with him at great lengths about his Twitter publishing habits. Take a look at his feed, and every few minutes you’ll see a

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Why People Share: The Most Overlooked Part of Social Media Marketing

A lot of great marketers make lousy social media marketers. Most of the time they don’t even know how bad they are at it, probably because they’ve been so successful in some other kind of marketing (advertising, PR, CRM… something).

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