Category: Social Media
Why Business Executives Fear Social Media Marketing | Social Media Today
Written by Chris Horton.
This post was born out of a fascinating and revealing conversation our CEO recently had with a business executive of a prominent Minneapolis-area car dealership who absolutely refused to entertain the idea of social media marketing in general, and Twitter in particular. Read More
How to Attract an Audience by Integrating Content, Social, and Search | Copyblogger
Written by Robert Bruce.
Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next … Read More
Jennifer Sheahan: Cracking the Facebook Code | Social Media Today
In every generation, there are game-changing advancements that redefine business. From the automobile and television, to the VCR and Internet, the evolution of technology drives our consumptive habits. Today, there are arguably fewer more engrossing, time-consuming habits than that of the world’s current phenomenon, Facebook. Read More
Why You May Be Screwed If You Don’t Take Google+ Seriously
Pay Careful Attention to the Upper Right hand Corner of Google Search Results
If you have recently checked your category's Google search results, you may well have been as surprised as was when I recently checked our first page placement in the 'content marketing' topic.
In weeks and months past, text ads would have appeared in the upper right-hand corner. Those ads still appear, but they have been bumped down by a gigantic Google+ area that features 2 content marketing gurus, Joe Pulizzi and Brian Clark.
Interestingly, the Google+ content has exactly the same prominence as the major sponsored search results that appear above the organic search results. I cannot imagine that advertisers are overly pleased by that. Read More
Missing the Mobile Inflection Point! Disruptions: With New Comforts, Growing Complacent
Written by Nick Bilton on the NYT Bits Blog.
Google and Facebook are being left behind in the shift toward mobile, and the amenities available to their employees might offer some explanation for a slow transition.
Google and Facebook, young and successful companies that they are, risk being left behind as technology shifts from PCs and Web browsers to mobile devices.
This month, when Google showcased a new design for Google Plus, the company’s social network, it was as if mobile phones and tablets were still a glimmer in some future inventor’s eye. The made-over Web site was beautifully designed, but the smartphone app and mobile site were completely ignored. During the site’s redesign, a Google spokeswoman told me, “Today, the mobile experience will not change.” Read More
LinkedIn Will Outlive Facebook. Here’s Why via Inc.com
Written by Geoffry James.
Facebook's latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid.
With all due respect to Facebook, paying $1 billion for Instagram smacks of desperation.
It's as if CEO Mark Zuckerberg is terrified of becoming irrelevant and is willing to spend insane amounts of money in order for Facebook remain on the forefront of cool.
Read more at Inc.com: Full coverage of the Facebook-Instagram deal
That's a hopeless quest, though. Facebook may be many things, but it's not cool any longer. It lost that imprimatur back when it allowed corporate pages (yes, even yours) and advertising.
Where Is the Love? Read More
Infographic | The Gold Standard of Content Marketing via NewsReach
Content Marketing is about the most effective way to harness content's ubiquity and power. Individual pieces of content work to attract and engage web users, but when the pieces are combined, the effect can be dramatic. Read More
Great Content Marketing Ideas for Using Google Plus
When Google+ was unveiled last year, a lot of content marketers wondered if they really needed another social media platform to develop and maintain. But, with the more recent introduction of Search Plus Your World, Google+ is getting harder to ignore. Read More
Catching Up With Amanda Maksymiw of OpenView Venture Partners
Amanda Maksymiw of OpenView Venture Partners shares her inspiration and advice on content marketing.
In 2009, the Boston-based venture capital firm OpenView Venture Partners was not satisfied with its branding. Rather than hiring a marketing firm, OpenView founder Scott Maxwell found his solution in a book called Get Content Get Customers.(co-authored by Newt Barrett) Read More
Facebook’s New Business Pages Means Marketers Must Evolve | DigitalNext
The new Facebook Business Page is not only a visual transformation of the site, it is a game changer for the marketing function.
The fact that Facebook will automatically transition existing business pages to the new format over the next thirty days means that marketers will have no choice but to evolve from the static "tabs" mindset to a "Timeline" mindset based on continually fresh, engaging, and authentic content.
