Category Archives: Social Media

How Constant Contact Walks the Content Marketing Walk

Constant Contact easy to act home page

Action-oriented Website Transforms Visitors into Buyers. We’ve long been impressed with Constant Contact. Almost 5 years ago, we wrote about their excellent eNewsletter as an example of effective content marketing–that even small companies with low budgets could emulate.  They have

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Why Your Blog Should be Your Top Social Media Tool

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We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers. And that sounds an awful lot like social media in a definition that I saved and have embraced from Wikipedia several

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Timeless Social Media Wisdom from Winnie the Pooh

Written by Brian Adams. Via SocialMediaToday.com Winnie the Pooh and his friends had wonderful opinions about the world around them but who knew they shared such insight into social media and modern communications technology. Here are a few of their

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5 Keys to Connecting with Your Customers on Facebook

American Express Facebook fashion post

It’s a lot easier than you might imagine. Guest Post by  Craig Robinson, Editor-in-chief at Qwaya.com.  As you enter the world of Facebook social marketing, you may worry that it will both complex and challenging. That concern deepens when you

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Facebook Secret for Small Business Success: Make it Fun for Your Fans

rocking chair toilet

A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. But, I can think of only one with a wonderfully wacky sense

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When Social Media Fails | Social Media Today

Written by Ryan Connors. How many times have you heard it said that social media can help your company? All you have to do is learn a few simple tricks about tweeting and likes and soon enough you’ll be living

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Why Business Executives Fear Social Media Marketing | Social Media Today

Written by Chris Horton. This post was born out of a fascinating and revealing conversation our CEO recently had with a business executive of a prominent Minneapolis-area car dealership who absolutely refused to entertain the idea of social media marketing

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How to Attract an Audience by Integrating Content, Social, and Search | Copyblogger

Written by Robert Bruce. Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next …

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Jennifer Sheahan: Cracking the Facebook Code | Social Media Today

In every generation, there are game-changing advancements that redefine business. From the automobile and television, to the VCR and Internet, the evolution of technology drives our consumptive habits. Today, there are arguably fewer more engrossing, time-consuming habits than that of

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Why You May Be Screwed If You Don’t Take Google+ Seriously

content marketing search 5-2-12

Pay  Careful Attention to the Upper Right hand Corner of Google Search Results If you have recently checked your category’s Google search results, you may well have been as surprised as was when I recently checked  our first page placement

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