Category Archives: SEO

How to Attract an Audience by Integrating Content, Social, and Search | Copyblogger

Written by Robert Bruce. Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next …

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Why You May Be Screwed If You Don’t Take Google+ Seriously

content marketing search 5-2-12

Pay  Careful Attention to the Upper Right hand Corner of Google Search Results If you have recently checked your category’s Google search results, you may well have been as surprised as was when I recently checked  our first page placement

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Is Clever Better? Witty versus Search-Engine-Optimized Headlines–Kuno Creative

  Written by Brianne Carlon A good goal for headlines is to evoke emotion in some way. Whether it is amusement, curiosity, joy or sorrow, intriguing a reader is the biggest responsibility of a headline. And there have been some

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What Dr. Seuss can teach you about copywriting | SEO Copywriting

Written by Heather Lloyd-Martin. Looking for some writing inspiration? Why not check out some Dr. Seuss books. Learn what Dr. Seuss can teach you about good copywriting. Confession time: I love Dr. Seuss. The words to One Fish, Two Fish

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Before You Name Your Company, Consider How Google Will Rank It

Naming a company or a product used to involve a number of factors—none of which related to SEO considerations. But no longer. “It doesn’t matter whether your brand is online or not, “[I]t will be googled, ” says Ann Smarty

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SEO is Just Marketing. Deal With It. via TopRankBlog

Written by Lee Odden I’ve had people learn that I’ve recently written a book called Optimize and they ask what it’s about. I say it’s about optimizing customer discovery and engagement with content. The response I usually get is something

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Capturing the essence of a brand on video via Web Ink Now

Via Scoop.it – Content Marketing Now Written by David Meerman Scott One of my favorite videos is HP Invent, which was co-created by Tom Wrigglesworth. I’ve shown this video at many of my speaking gigs because it beautifully captures what

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HubSpot Launches Free Marketing Grader Tool to Replace Website Grader

Via Scoop.it – Content Marketing Now From the Hubspot Blog, by Karen Rubin HubSpot launches a free new tool to help you evaluate and improve the effectiveness of your entire marketing program. Since 2006, HubSpot’s award-winning free tool, Website Grader, has

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Focus. Focus. Focus: To Pop to the Top on Google

Pair of Seattle Personal Injury Law Firms Prove the Content Marketing Point Marketing on the web is just like the old saw from the real estate world: "It’s all about location, location location." On the web, there are two important

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Beware of Any SEO Firm That Promises Zillions of Free Links to Your Site

External links to your site from high quality, relevant websites are one of the best ways to generate great search results. Why? Because, from Google’s perspective, your site ranks better if lots of your well-respected peers consider your site worth

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