Category Archives: Persuasive Presentations

Content Marketing Storytelling: Secrets from the Big Screen

The Power of Storytelling for Content Marketers from Robert Rose   In this video post, Robert Rose, co-author with Joe Pullizzi of ‘Managing Content Marketing,’ discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating

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You Only Get 9 Seconds to Grab Your Web Visitors’ Attention

Via Scoop.it – Content Marketing Now     Sally Hogshead’s video explains the 9 second rule. Grab them fast or lose them. Keynote speaker Sally Hogshead is the author of FASCINATE, teaching audiences how to persuade and captivate in a

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Does Your Content Marketing Fail the ‘So What’ Customer Relevance Test?

Unless You Address This Top of Mind, Unspoken Question, You are Out of the Game Imagine for a moment, that you are looking out at a hoard of your customers in an actual or virtual audience and that each and

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Keep It Simple to Win: Apple Beats Microsoft on Presentations Alone

Your Content Marketing Must Make It Easy for Your Customers to Understand How You Benefit Them You may not love Apple or Steve Jobs or their groundbreaking series of  iPhones first launched in 2007 Conversely, you may love much of

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Why Storytelling is Vital to Effective Business Presentations

A New Edition of the Timeless Book, Presenting to Win, Explores the Content Marketing Component of In-Person Persuasion.
Whatever audience you must persuade, you need to engage them with compelling content in the form of stories. That’s easy to say, but hard to do.

As Jerry Weissman, author of Presenting to Win: The Art of Telling Your Story, puts it, “The problem is that no one knows how to tell a story and no one knows that they don’t know how to tell a story.” Fortunately, you’ll come away from reading this book armed with the necessary tools to tell those all-important stories brilliantly.

Presenting to Win, in its new expanded edition, teaches you to communicate with a purpose–whether you are convincing employees of the need to change, persuading prospects that you have the best solution to a problem or leading skeptical community groups to support your cause.

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6 Key Content Marketing Lessons to Learn from Great Presenters

Nick Morgan’s great book not only teaches what it takes to become a great speaker. His lessons apply equally to effective content marketing.
Poor presenters and mediocre marketers share certain traits.
They cannot explain concisely why their audience should care about the information and services they provide.
They lack focus.
They do not understand their audience.
They are more focused on themselves then on their audience.
They fail to engage in dialogue with their audience.
They don’t urge their audience at the end of their presentation to take specific next-step actions.
It might seem obvious that speakers who exhibit the traits above would do poorly and probably bore their listeners to tears. But, as marketers, we too often fall into the same bad behaviors.

Here the six content marketing lessons we can take from Nick’s book

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How To Create the All-Important Elevator Speech For Your Presentations and for Your Content Marketing

It is so hard, but so important to explain what it is that you do and how it will benefit the person to whom you are communicating. Not at length. But so concisely that it can be communicated in less time than it takes in elevator to go up a few floors. And, so compellingly that your listener will remember and repeat it to others.

Actually, Nick Morgan is even more precise than this. He says your elevator speech must be a single sentence.

I have just begun to read his wonderful book, Give Your Speech, Change the World. It is absolutely must reading, even if the only speeches you give are internal presentations within your organization.

Nick is the founder of Public Words, a communications coaching company. So he gives speeches–and teaches people how to give speeches–for a living. It’s obvious from reading his book that he is a very, very good at it. Listen to what he has to say about that all-important elevator speech.

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Take 5 Minutes Now to Learn How to Write Great Headlines

London Times Editor delivers online slide show to put you on the right track.
Tom Whitwell’s headline “How to Write Awesome Headlines” might be better than mine. However, they both have something critical in common: Each tells you exactly why you should read the article that follows.

How important is a great headline versus a poor headline?

According to Tom, it’s not a few percent, it can mean 10 to 20 times greater readership. That’s why paying careful attention to your headlines is vital. They are the single most important element of your articles.

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Yes, Your Web Visitors Can Access Your Presentations Live 24/7!

If you are selling complex products and services, text and images may not take your visitors where you want them to go. That’s why so many companies are providing video presentations on their websites. These tools do a great job of walking your prospective customers through lots of information in a logical and compelling way.

Adding videos can be very effective, but they may be time-consuming and often expensive to produce professionally. This is especially true if your organization is very small.

There is a great free alterative approach. Be visual without video. Simply repurpose a great sales presentation that you would normally give in person into a self-guide online sales tool. You can make this happen with a combination of Microsoft PowerPoint and Google Docs.

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Made to Stick: Make You & Your Ideas Unforgettable

Love ’em or Hate ’em, You Can’t Forget ’em. “Where’s the beef?” “So easy even a caveman could do it.” What is it about these phrases and accompanying images from Wendy’s and Geico commercials that make them so memorable? In

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