Content Marketing Today

Love 'em or Hate 'em, You Can't Forget 'em. “Where’s the beef?” “So easy even a caveman could do it.” What is it about these phrases and accompanying images from Wendy’s and Geico commercials that make them so memorable? In Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath explain brilliantly why such “sticky” [...] Read More

How to Be Brilliant Rather than Boring. We’ve all sat through presentations that seemed to drag on forever and ended nowhere. What’s worse, we’ve probably even given a few. As Jerry Weissman, author of Presenting to Win: The Art of Telling Your Story, puts it, “The problem is that no one knows how to tell a story [...] Read More