Content Marketing Today

With digital ad revenue projected to overtake all other platforms by 2016, it is the key to the financial future of news. Are news organizations transitioning their legacy advertisers to online platforms?

Between 2011 and 2015, revenue from digital advertising in the United States is expected to grow by 40% and to overtake all other platforms by 2016.
Yet how much of that growth will go to underwrite news remains in doubt and throws into question the financial future of journalism as audience continue to migrate online. What will happen pivots in part on whether the news industry can move into the more lucrative areas of digital advertising, particularly using consumer data to target ads, persuading major legacy advertisers to also advertise online and moving into new revenue areas. Read More

Here is an overview of the changes and how brands can take advantage of some of the new features.

Cover Photo and Profile Image
Obviously one of the biggest changes that we all knew was coming was the cover photo. No more photo strip across the top. You now have one large image to showcase your page. This image must be a minimum of 399 pixels across to be used as the cover photo. But you can have a photo cover designed to take advantage of the extra space you get. The cover photo maximum dimensions are 850 pixels by 315 pixels. Read More

Written by Heather Lloyd-Martin.

Looking for some writing inspiration? Why not check out some Dr. Seuss books. Learn what Dr. Seuss can teach you about good copywriting.

Confession time: I love Dr. Seuss.

The words to One Fish, Two Fish are stuck in my brain. I have a Dr. Seuss watch. I have Dr. Seuss books on my iPad. I watch “How the Grinch Stole Christmas” ever year. I even have a limited edition print hanging in my bedroom. Read More

Home pages. If you have a website, you have one of these bad boys.

And no matter whether you’re selling real estate or racoon prevention (that’s really the entire spectrum there, right?) there are certain things that your home page MUST do if you hope to sell your product or service. Read More

Whether it's in the design of a user interface or talking with clients and users, communication is an essential component of being a web designer. We lay increasing importance on doing things in the user’s best interest and meeting their expectations, but we often forget that content and design is the window to a website’s soul. Our designs tell visitors something about us and build emotional bonds to brands through first impressions and reputation. By taking advantage of [...] Read More

Consistently acquiring enough new leads has become a major challenge for many B2B companies. Business buyers now have access to a wealth of online information, and they can easily perform research and gather information about products and services whenever they want, on their own terms. Therefore, they are less likely to respond to lead generation campaigns. It's now clear that compelling marketing content is essential for successful B2B lead acquisition. Offering access to a content resource [...] Read More

As content marketing leaps 'the chasm' and lands in Geoffrey Moore's back garden, more and more marketers are on the lookout for a B2B content marketing agency that can make them famous. ...

That's a good thing. But almost every B2B agency out there is hurriedly carving a new 'Content Marketing' sign for their front door.

So it pays to have a think before you get yourself committed. Read More

The anatomy of content marketing - the heart of online success.Via www.contentplus.co.uk Read More

You’ve heard the same terms we have in recent years: Content marketing, branded content, custom publishing, or – the least favorite one I heard recently – corporate content creation. Ugh. OK, so the semantics are less than inspired – no big surprise there. But the opportunity all those terms point at is indeed a big one.  In the age of ubiquitous digital media, companies from kitchen-table startups to Fortune 500s are making a huge shift — [...] Read More

Written by Amber Mac, Fast Company.

When I interviewed entrepreneur and author Guy Kawasaki recently, I chatted with him at great lengths about his Twitter publishing habits.

Take a look at his feed, and every few minutes you'll see a new post, from why videos go viral to Playboy's plans for a strip club. Read More