Category: News
Talkability–That’s the Secret to Word-Of-Mouth Marketing!
Take it from author and PR guru, Rohit Bhargava. Make your brand talkable.
Generating positive and pervasive word-of-mouth is easy if you do something starts everyone talking about you and your brand.
That's what Rohit Bhargava posits in his wonderful book, Personality Not Included. Although I intend to review the entire book soon, I wanted to extract a wonderful point that he makes about the concept of talkability and its relationship to word-of-mouth marketing.
We all know that word-of-mouth marketing has been powerful from time immemorial. That said, it's easier to talk about it than to make it happen. And,talkability is the ticket.
Read More5 Keys to a Successful Small Business Website
Fifth Avenue Advisors Illustrates the Power of the Web to Connect with Your Customers.
This Naples-based company is a boutique firm with decades of experience behind them. As their top 2008 marketing priority, they decided to pursue a content marketing strategy online with a brand-new website, www.5advise.com.
I was fortunate enough to work with the principals of the firm in helping to build a content and customer focused website that focuses on solutions to significant challenges that business owners face at a critical time in the life of their companies.
Here the five Keys that make their website so effective:
Read MoreFinally, a Great Way to Evaluate Your Website–and Your Competitors’!
Websitegrader.com from HubSpot might make you humble, but it will also make you a lot smarter about how you present yourself on the web.
Since I'm in the content marketing business, I spent a lot of time looking at websites to assess what kind of job they do in presenting content that is relevant and valuable for their likely target customers. Of course, the success of a website depends both on the quality of content and on the quality of its visitor friendly design. Moreover, it's important that visitors can find it in the first place.
Now, a great new tool, websitegrader.com, delivers a meaningful score from zero to 100 --with 100 being perfect--for the marketing effectiveness any website on the net.
Read MoreHow Can a Busy Dentist Blog Successfully? By Adding a Blogging Consultant to Her Team!
Business blogging expert, Meghan Wier, helps position Dr. Ellie Philips online as an expert in her field.
If you are an expert at what you do, your surest path to success is sharing that expertise with current and future customers. Of course, that's one of the key tenets of content marketing. The sticking point tends to be that many executives and professionals are so busy running their business that they have little time to devote to make that communication connection.
That's where business blogging expert, Meghan Wier, enters the picture. Although Meghan views herself as an introvert, she shaped a successful sales and marketing career with a Web software company prior to launching her own business in January 2007. She learned just how important it is to position yourself online with great content that makes your expertise clear.
Read MoreGet Content. Get Customers. Featured on Publishing 2020 Blog
Publishing executive opens his readers to the importance of content marketing
Whether you are an author, a book publisher or just an avid reader, you should be reading Joe Wikert's Publishing 2020 blog to get a sense of the future of publishing in every imaginable form. In fact, he subtitles his blog: "A Book Publisher's Future Visions of Print, Online, Video and All Media Formats Not Yet Invented.
Joe is Vice President and Executive Publisher in the Professional/Trade division of John R. Wiley & Sons, Inc., a publicly traded company with $1.4 billion in annual revenues. Wiley is doing some great work that extends well beyond print publishing. It's obvious that they understand the need to be online and to be interactive as well.
So, I was especially pleased to be asked by Joe to do an online interview about our new book, Get Content. Get Customers. His first question was intriguing because it suggests that "content marketing" is still not an obvious concept. Here's the first question and answer:
Read MoreWant to Connect Your Content, Your Projects, and Your Life to the World?
Then it's high time you--and I, for that matter--learn about Twitter: What it is, how it works, and why you should probably be using it.
In that spirit, I have invited Chris Griffith, our local blogging and real estate pro, to make Twitter understandable to the rest of us. Take it away, Chris.
Have you heard of Twitter? Do you know what a tweet is? Count me in with some of the millions people who are Twitterers that tweet. Twitter is social networking, micro-blogging site that helps people and businesses communicate. It’s a way to form relationships and stay connected.
Read MoreOnline Advertising Works Best by Targeting a Content Rich Environment
More proof that companies need to be thinking and acting like publishers online.
In the world of print advertising, it has always been true the ads placed within very well read publications will outperform ads placed in also-rans. There is a reason for this. Great magazines and newspapers engage their readers and engender a level of trust that carries over to the ads running within their pages.
Now, according to an article in the Online Media Daily, the same applies to online advertising. This reinforces the importance of content marketing in building trust that can transform Web visitors into buyers.
Read MoreWhen You Are the Brand, Content Marketing Is Crucial
Shama Hyder proves how powerful a website and blog can be for a solopreneur.
Shama is an online marketing expert. How do I know this without having met her? Because I have visited her website, "AftertheLaunch.com," read her blog, and downloaded her e-book, "Online Marketing Plan." There is so much great stuff inside this e-book that you'll be amazed she's not charging big bucks for you to buy it.
How did I learn about her in the first place? Because she wrote a great comment on one of my blog posts. That prompted me to visit her website where I discovered all the terrific stuff she's doing.
In other words, she is walking the content marketing walk.
Read MoreToo shy to network? Then, a business blog may be your best networking solution!
When I walk into a room full of strangers at a networking event, my first and most powerful inclination is to turn around and walk right back out.
Even though much of my business career has been in sales related functions, I don't even come close to anyone's archetype sales guy. I am shy, reserved, and a hater of small talk. Perhaps worst of all: I pay no attention to sports. In short, I'm hopeless at in-person networking.
Actually, I do have a personality and I can be amusing. But that is only after I have gotten to know people and feel comfortable with them. So, I'm darned lucky that the Internet and blogging arrived just in time to save me from myself.
