Content Marketing Today

Moneyball Content Marketing. The math-oriented principles from the book and movie Moneyball can be applied to content marketing to achieve greater success.By now you have likely seen, read or heard about the story of the Oakland A’s baseball teams of the early 2000s. Led by General Manager, Billy Beane, the club had limited resources with which to build a winning team, especially when compared to big budget competitors like the New York Yankees, Boston Red [...] Read More

JamPot's new AppBuilder asks a series of questions and spits out a genuine, though limited-function, app. It could blow the market wide open.With JamPot's AppBuilder, you can build a genuine iPhone or Android app in mere minutes for free--according to the company's own website. The young company, savvy to the ever-shifting smartphone market, says it will soon support Windows Phone 7 too, meaning it'll address the market that RIM seems to be losing its grip [...] Read More

The new Facebook Business Page is not only a visual transformation of the site, it is a game changer for the marketing function.

The fact that Facebook will automatically transition existing business pages to the new format over the next thirty days means that marketers will have no choice but to evolve from the static "tabs" mindset to a "Timeline" mindset based on continually fresh, engaging, and authentic content.

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Written by Brianne Carlon

A good goal for headlines is to evoke emotion in some way. Whether it is amusement, curiosity, joy or sorrow, intriguing a reader is the biggest responsibility of a headline. And there have been some good ones over the past few years: Read More

Committing to blogging and the process of content marketing is often a big hurdle for our clients.They see the benefits of blogging but it takes some time to achieve buy-in. While beginning a new content marketing campaign may a big step for B2B companies and may pose a challenge in getting firm wide buy-in, it is certainly worthwhile and exciting to move in a new direction. In conquering this hurdle, a content marketing champion is [...] Read More

In November, we told you the latest forecast – that social network advertising would top $10 billion by 2013 and that Facebook was on its way to pull in over $5.5 billion this year in ad revenues. A new survey from ad buyers suggest that those figures are too modest, that the demand for social media ad buys could blow away all previous predictions. Here’s the data that caught our eye, courtesy of the Advertiser Perceptions survey as reported in Ad Age. Here’s how Ad Age broke it down: Read More

Did you ever look at a company’s brand and think, that’s stupid, or that’s weird? Or maybe you’ve wondered what on earth they’re trying to say.Don’t look now, but people could be saying that about your own brand message.A compelling message gets attention. Creating such a message boils down to one simple thing: you need to first figure out who you are and then who is your target audience. Unless you clearly communicate who you [...] Read More

What makes some Web videos go viral, while others languish? Prerna Gupta — a digital music entrepreneur who has helped create YouTube videos with more than 180 million page views — told the SXSW Interactive conference that eleven secrets make all the difference. Gupta describes herself as a “former YouTube stalker,” who spent the summer of 2009 picking apart a nonstop blur of hit videos to figure out what they did right. That analysis became crucial [...] Read More

How To Integrate Your Inbound & Outbound B2B Marketing Tactics Posted by Chris Fell on Thu, Mar 08, 2012 @ 07:20 PM    Email Article     inShare 7   A B2B marketers' life is tough! Keeping up in an industry where 'so many tactics and not enough resources' is the constant catch cry, can be extremely challenging. When we speak to our B2B marketing clients their problems often come from having inadequate resources to implement their marketing strategy effectively. However, when we dig below the [...] Read More

. Once upon a time, long before Twitter, Google + and Facebook, there was a powerful piece of marketing collateral that’s all but ignored now. The “tips” booklet. Companies would pay a lot of money for writers to pour through their past articles and ferret out tip-worthy content.  These tips were typically turned into a softcover booklet (like “101 Pet Care Tips.” Or “50 Ways to Stage Your Home,”) that sold at trade shows, given away as prospect “leave-behinds,” [...] Read More