Category: News
How to Make Google Reader Your Content Marketing Partner
A Great Video Points the Way to Effective Use of RSS
Written by Paul Mosensen An overview on Google Reader, and how to manage RSS feeds, folders, share buttons, and integrate with LinkedIn, Google Alerts, Google+, and Twitter...... Read More5 Ways to Use Other People’s Content in Your Marketing
Image hazel.estrada via Flickr CC
[This is a perfect example of what John is discussing. We have curated his post via Scoop.It.]
Written by John Jantsch
You need lots of content, you know that, but you also know that content creation is one of the more time intensive marketing activities you have to tackle.
While you do need to create your own content as the foundation for your total content and teaching strategy, you can – and should – supplement your content with that from other people.
One of the best services marketers can provide these days is to act as a filter for all that’s being produced out there and aggregate the best of the best on behalf of our communities. Read MoreMoving From Content Marketing to Social Commerce – 1to1 Media
State of Social Media Marketing Report | Socialnomics
Awareness, Inc.shares their new annual report on the State of Social Media Marketing - Top Areas For Social Marketing Investment in 2012...
You will notice some underlying themes in this report: Read MoreBlog Content Marketing Impacts 69% of Women’s Tech Purchases
Content Marketing Beats Social Media
A report from BlogHer suggests that tech businesses targeting American women can be most effective with blog content marketing. Read MoreYou Oughta Know Inbound Marketing
Who Knew How Hard It Was to Be An Outbound Marketer?
Rebecca Shares Her Pain Musically for Our Amusement

This may go down with Old Man River as a classic song of pain and suffering. Read More
The Newsonomics of the Long Good-Bye: Kodak’s, Sears’ and Newspapers – Ken Doctor – Seeking Alpha
Taking Advantage of Digital Marketing Trends 2012 and Beyond
Just When You Hoped Things Might Slow Down, They Speed Up
The smart folks at CMO.com understand the need to make these rapidly changing trends understandable and actionable.
What words come to mind when thinking about the digital marketing landscape? Complicated? A deep morass? Or a land of opportunity? No doubt, digital marketing has experienced a huge uptick in the number of channels and devices at its disposal, further underscoring the need for marketers to determine the best allocation of their budgets. Shifting priorities and increased competition have not made life any easier.Read More
Is Apple Planning to Make E-Publishing Easy for Everyone? | The VAR Guy
Feed Me Seymour – Why Your 2012 Marketing Approach is Hungry for Content | Marketing Trenches
Don’t let your 2012 marketing approach turn into a Little Shop of Horrors--make sure you have your 2012 content plan in place.
As I sat down yesterday with a couple members of the Right Source team for our check-in on our 2012 tactical plan, I was reminded how our marketing, like that of many of our clients, is heavily dependent on content. We use the term content marketing all the time in our industry, yet to many folks outside of the industry – and to many of our potential clients – it means very little.
Read More


