Category Archives: News

Timeless Social Media Wisdom from Winnie the Pooh

Written by Brian Adams. Via Winnie the Pooh and his friends had wonderful opinions about the world around them but who knew they shared such insight into social media and modern communications technology. Here are a few of their

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How Content Marketing Wins Over The Most Brutal Business Buyers

Classic Truths about Skeptical Customers Remain Modern Business Realities Back in 1958,  McGraw-Hill created an ad that became legendary in the decades to follow  among business-to-business marketers–and among those folks like me who were selling advertising to those skeptical business

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5 Keys to Connecting with Your Customers on Facebook

American Express Facebook fashion post

It’s a lot easier than you might imagine. Guest Post by  Craig Robinson, Editor-in-chief at  As you enter the world of Facebook social marketing, you may worry that it will both complex and challenging. That concern deepens when you

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The Secret to Skyrocketing Sales by Turning Content into An Asset

brandscaping book cover

Book Review–Brandscaping: Unleashing the Power of Partnerships. Brandscaping, the terrific new book from Andrew (Drew) Davis describes a powerful but practical strategy to engage your customers over the long term with unique and compelling content. This content is driven by

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Facebook Secret for Small Business Success: Make it Fun for Your Fans

rocking chair toilet

A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. But, I can think of only one with a wonderfully wacky sense

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When Social Media Fails | Social Media Today

Written by Ryan Connors. How many times have you heard it said that social media can help your company? All you have to do is learn a few simple tricks about tweeting and likes and soon enough you’ll be living

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How to Successfully Conduct Great Market Research Online

aging researchers

Written by Bob Ruffolo at Impact Branding and Design. When we think of marketers and market research, we tend to think of two-way mirrors and focus groups. We think about extensive planning. We think “expensive”. But thanks to the Internet, no matter

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THINKing » Top 50 Creativity Posts

My Creative Team has a weekly feature highlighting the latest information on creativity. This post selects – in no particular order – the 50 best creativity posts that they have featured this year. Here’s a sample to get you started

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How to Keep Bad Headlines from Burying Your Content

news flash--students cook and serve grandparents

I’m a connoisseur  of  really awful headlines. The more appalling they are, the more I love them. But, I rarely, if ever, go on to read the actual stories. Happily, we can still learn what to do by observing what

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4 Lessons In Creativity From John Cleese

John Cleese on Creativity at Cannes 2012

  WRITTEN BY: RAE ANN FERA on Co.Create The legendary writer and actor has also become a well-known student of and speaker on creativity and how to cultivate it. He recently enlightened a group of ad types about the best

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