Content Marketing Today

A Great Video Points the Way to Effective Use of RSS

Written by Paul Mosensen

  An overview on Google Reader, and how to manage RSS feeds, folders, share buttons, and integrate with LinkedIn, Google Alerts, Google+, and Twitter...... Read More

 

Image hazel.estrada via Flickr CC

[This is a perfect example of what John is discussing. We have curated his post via Scoop.It.]

Written by John Jantsch

You need lots of content, you know that, but you also know that content creation is one of the more time intensive marketing activities you have to tackle.

While you do need to create your own content as the foundation for your total content and teaching strategy, you can – and should – supplement your content with that from other people.

One of the best services marketers can provide these days is to act as a filter for all that’s being produced out there and aggregate the best of the best on behalf of our communities. Read More

Great content can drive customer engagement, but it also can drive transactions. Is your content optimized for both?Via www.1to1media.com Read More

Awareness, Inc.shares their new annual report on the State of Social Media Marketing - Top Areas For Social Marketing Investment in 2012...

You will notice some underlying themes in this report: Read More

Content Marketing Beats Social Media

A report from BlogHer suggests that tech businesses targeting American women can be most effective with blog content marketing. Read More

Who Knew How Hard It Was to Be An Outbound Marketer?

Rebecca Shares Her Pain Musically for Our Amusement

This may go down with Old Man River as a classic song of pain and suffering. Read More

No old-world icon is safe. Just in recent weeks, both Kodak and Sears have percolated back into the news, offering headline writers a dilemma borrowed from the classic Saturday Night Live Weekend Update line, “Generalíssimo Francisco Franco is still dead.” Read More

Just When You Hoped Things Might Slow Down, They Speed Up

The smart folks at CMO.com understand the need to make these rapidly changing trends understandable and actionable.

What words come to mind when thinking about the digital marketing landscape? Complicated? A deep morass? Or a land of opportunity? No doubt, digital marketing has experienced a huge uptick in the number of channels and devices at its disposal, further underscoring the need for marketers to determine the best allocation of their budgets. Shifting priorities and increased competition have not made life any easier.

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Is Apple planning to unleash an e-book application at its Jan. 19, 2012, media event that makes it easy to design and publish professional interactive ePubs?ArsTechnica has some deep connections somewhere, because according to a lengthy report, people familiar with the event have told Ars that Apple is unleashing something akin to “Garage Band for e-books.” Essentially, it will be a simple application that can make it easy to develop, build and publish a complete [...] Read More

Written by Will Davis via Marketing Trenches

Don’t let your 2012 marketing approach turn into a Little Shop of Horrors--make sure you have your 2012 content plan in place.

As I sat down yesterday with a couple members of the Right Source team for our check-in on our 2012 tactical plan, I was reminded how our marketing, like that of many of our clients, is heavily dependent on content. We use the term content marketing all the time in our industry, yet to many folks outside of the industry – and to many of our potential clients – it means very little.

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