Content – A SevenStep Road Map for Your Content Marketing (7 step road map for creating content marketing.)…
Via www.marketingprofs.com

USA TODAY–A Social Media Primer For Neophytes-How To Populate Your iPad or Tablet Town Hall.There has been an explosion in social media networks over the past ten years. The younger set gets it, and aggressively uses them.
Via finance.townhall.com

The third wave of media is here. Here’s what you have to do to transform your marketing content along with it.
Via blog.hubspot.com

A brand is much more than its name. A great brand will trigger an emotional reaction and, perhaps, a sense of belonging. In social media domains, it should create a motivation to share.
Via socialmediatoday.com

What is content marketing?What makes it different from other types of business communications, and why should local businesses adopt a content marketing…

See the video interview below to learn from content marketing guru, Joe Pulizzi:

Via www.business2community.com

Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“.
Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors.
Its mission is not about selling products but to create significant positive change in the world that makes the world a better place.
Coca Cola’s mission statement
To refresh the world
To inspire moments of optimism and happiness
To create value and make a difference
Recently they have realised that their marketing strategy that has worked well for them for decades needed to evolve and as such they are moving from “Creative Excellence” to “Content  Excellence.” The rise of social media networks has driven this change.
Via www.jeffbullas.com

A report from PQ Media found that mobile content marketing campaigns are driving massive revenue for businesses.
Via www.brafton.com

Most brands are trying really hard to succeed with their social media initiatives. They are trying new ways to engage – from receipts at checkout to advertisements in newspapers; brands are trying their best to connect with consumers on social networks.

In the pursuit of trying to get things done, some “top” brands have made mistakes. Here are some things to avoid, with no exceptions – things that I hope are rarely repeated.
Via mashable.com

Great Content Marketing Advice from the Original Guerilla Marketer

I get lots of useless emails from allegedly savvy marketers. But, much more often than not I can count on Jay Conrad Levinson for succinct, actionable, affordable advice.

Here’s the latest gem from his Guerilla Marketing email:

Let your clients on hold learn how to connect to your Web site for pertinent information. Encourage the people who answer your phones to give your Web address to every caller who identifies himself or herself as an Internet user. Think of your Website as 24-hour answering service. Assure your callers that they can always phone your store or office for information, but let them know they now have a Web alternative as well, open 24 hours every day.

You’ll find lots of great stuff on his site: www.gmarketing.com

Thanks, Jay.

Lessons on writing headlines from legendary ad man David Ogilvy are relevant to writers of blogs, websites, articles and social media posts.

Written by Joanne Costin

I think advertising man David Ogilvy would have enjoyed online marketing for the instantaneous feedback it provides.  His rules about advertising weren’t based on opinion, but years of research.

As he famously said:

“Five times as many people read the headline as the body copy. If you haven’t done some selling in your headline, you will have wasted 80 cents out of your client’s dollar.”

Rule No. 1: “The headline is the ticket on the meat.”

Ogilvy promoted the use of keywords in the headline,  before keywords were keywords.
“If you are selling a remedy for bladder weakness, display BLADDER WEAKNESS in the headline. If you want mothers to read your advertisement, display MOTHERS is your headline.”

Rule No. 2: “Every headline should appeal to the reader’s self-interest.”

Ogilvy insisted headlines provide a benefit to the reader. If your headlines aren’t offering a benefit, scrap them.  A reader may not care that your machine has new engine (feature), what he cares about is five percent greater fuel efficiency (benefit).
Via contentforbiz.com