Category Archives: Mobile Marketing

Top Content Strategy Takeaways from Confab 2013 London—Day One

Kristina Halvorson Opening Confab 2013

Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. I was delighted to be part of the enthusiastic crowd.  I’ll dig more

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Why the Massive Move to Mobile Computing Changes Content Marketing Rules

Rethink Your Content Marketing by Aiming at Billions of Buyers on the Move For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from desktop and even laptop

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Missing the Mobile Inflection Point! Disruptions: With New Comforts, Growing Complacent

Written by Nick Bilton on the NYT Bits Blog. Google and Facebook are being left behind in the shift toward mobile, and the amenities available to their employees might offer some explanation for a slow transition. Google and Facebook, young

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A Social Media Primer For Neophytes-How To Populate Your iPad or Tablet – Town Hall

USA TODAY–A Social Media Primer For Neophytes-How To Populate Your iPad or Tablet Town Hall.There has been an explosion in social media networks over the past ten years. The younger set gets it, and aggressively uses them.Via finance.townhall.com

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Taking Advantage of Digital Marketing Trends 2012 and Beyond

Just When You Hoped Things Might Slow Down, They Speed Up The smart folks at CMO.com understand the need to make these rapidly changing trends understandable and actionable. What words come to mind when thinking about the digital marketing landscape?

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HubSpot Launches Free Marketing Grader Tool to Replace Website Grader

Via Scoop.it – Content Marketing Now From the Hubspot Blog, by Karen Rubin HubSpot launches a free new tool to help you evaluate and improve the effectiveness of your entire marketing program. Since 2006, HubSpot’s award-winning free tool, Website Grader, has

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Sunnyside Up Mobile Marketing Works for First Watch Cafe

Sure They’re on the Web, But They’re Also Out and About on the Streets of Naples, Florida Imagine my surprise when I pulled up behind this small van on a Naples street. I started to get hungry just looking at

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Content Marketing Perfection in 29 Words on Facebook

B Squared Marketing Shares Its Wisdom While Making It Short and Sweet I might be getting carried away. But, I loved this very brief bit of marketing advice when it showed up on my iPhone this afternoon.  I think it

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How the Sizzling Shift to Mobile Computing Is Changing More Marketing Rules

Get Ready to Rethink Your Content Marketing by Aiming at Millions of Buyers on the Move For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from desktop

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Why Apple’s iPad Will Be a Content Marketing Game Changer

A Powerful, Portable, Flexible, Connected, Social, and Cool Information and Entertainment Device for the 21st Century [I have made corrections below on the elements to the original story re Apple Newton. I made the edits because careful reader, Zach Leary,

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