It’s Not Visual. It’s Doesn’t Get Quickly to the Point. It Doesn’t Show How It Can Help.
When much of the web was experimental and Web surfing was still recreational, it might have been okay to have a website that was creative for its own sake–even when it was unclear about its purpose. Not so today.
We face three key realities that must shape our thinking about a good versus bad website
Websites are our most important marketing tool. They will increasingly replace most traditional marketing. Therefore, you have to get it right.
Your prospective online buyers are pressed for time and won’t waste it trying to figure how they will benefit from what you do.
You have just one chance to influence your prospective buyer. If they are not impressed, they will mosey on down the Internet.