Category Archives: Marketing Basics

Top Content Strategy Takeaways from Confab 2013 London—Day One

Kristina Halvorson Opening Confab 2013

Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. I was delighted to be part of the enthusiastic crowd.  I’ll dig more

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Forbes Magazine Expert Columnist Features Content Marketing

Lisa Arthur, CMO of Teradata Applications Interviews Newt Barrett on Keeping Content Marketing Real Lisa wanted to know how you can be sure that your content marketing strategy is authentic. I believe it’s not difficult if you stick to several core

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Why Your Blog Should be Your Top Social Media Tool

blogwordsimage.jpg

We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers. And that sounds an awful lot like social media in a definition that I saved and have embraced from Wikipedia several

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How Content Marketing Wins Over The Most Brutal Business Buyers

Classic Truths about Skeptical Customers Remain Modern Business Realities Back in 1958,  McGraw-Hill created an ad that became legendary in the decades to follow  among business-to-business marketers–and among those folks like me who were selling advertising to those skeptical business

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4 Lessons In Creativity From John Cleese

John Cleese on Creativity at Cannes 2012

  WRITTEN BY: RAE ANN FERA on Co.Create The legendary writer and actor has also become a well-known student of and speaker on creativity and how to cultivate it. He recently enlightened a group of ad types about the best

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“Headless Body in Topless Bar”: 5 Content Marketing Lessons from All-Time Best Headline

headless body found in topless bar

This New York Post headline is almost 30 years old. But,  It would be just as effective today as it was in 1983.  In fact, it’s a classic from which we can learn 5 important lessons. When you apply these

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Inbound Marketing: How to Make It More Effective via Inc.

Written by Geoffrey James. With inbound marketing, the customer comes to you, but you still have to move the opportunity forward. Unless you’ve been living under a rock, you’ve probably heard of “inbound marketing”–the concept that you should attract prospective

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Why the Massive Move to Mobile Computing Changes Content Marketing Rules

Rethink Your Content Marketing by Aiming at Billions of Buyers on the Move For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from desktop and even laptop

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Infographic | The Gold Standard of Content Marketing via NewsReach

Content Marketing is about the most effective way to harness content’s ubiquity and power. Individual pieces of content work to attract and engage web users, but when the pieces are combined, the effect can be dramatic.

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Catching Up With Amanda Maksymiw of OpenView Venture Partners

Amanda Maksymiw of OpenView Venture Partners shares her inspiration and advice on content marketing. In 2009, the Boston-based venture capital firm OpenView Venture Partners was not satisfied with its branding. Rather than hiring a marketing firm, OpenView founder Scott Maxwell

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