Content Marketing Today

A guest post from White paper expert Gordon Graham

If you are selling a technical or otherwise complex product, white papers can be one of your single most successful content marketing tools.  But that's only if you strip out the hype. So pay careful attention to what Gordon has to say below.

Why you must seek out and destroy hype

by Gordon Graham, That White Paper Guy

While every company is unique, a lot of white papers share the same problems. How can I put this delicately?

Many white papers suffer from an over-abundance of wishful thinking, unattributed factoids, vacuous logic, and good old-fashioned hype.

And there's no place where hype is less welcome than in your next white paper.