Category: Tips & Mini-Guides
Write Less, Say More: The Power of Brevity | Lifehacker
When it comes to great writing, less is more. But even if you're familiar with the mantra to "omit needless words," tightening your writing is harder that it looks.
Which words should you omit? How can you write more clearly? Danny Rubin, a national news consultant and former television news reporter, demonstrates—with examples—the power of brevity.
There is a common misconception when it comes to writing that is professional in nature that a person must write in a verbose manner to come across as intelligent.
I am sorry. Let me do that again.
People often make a mistake in thinking that writing long-winded sentences with big words makes them appear smart.
Actually, let me try this one more time.
You don't need to write a lot or use big words to sound smart.
Now, that's better. Read More
How to Attract an Audience by Integrating Content, Social, and Search | Copyblogger
Written by Robert Bruce.
Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next … Read More
Jennifer Sheahan: Cracking the Facebook Code | Social Media Today
In every generation, there are game-changing advancements that redefine business. From the automobile and television, to the VCR and Internet, the evolution of technology drives our consumptive habits. Today, there are arguably fewer more engrossing, time-consuming habits than that of the world’s current phenomenon, Facebook. Read More
Give Your Customers Uplifting Content to Kick Off Each Monday
Lynda McNutt Foster Delivers with Her Weekly Launch List
Lynda overflows with brains, enthusiasm, creativity, and fun.
So, I wasn't surprised to find her new weekly newsletter unique in its approach to its recipients. The 'Launch List' is a quick read that delivers much-needed Monday morning inspiration. Although it reflects Linda's positive personality, it's not all about her. It's all about her customers, colleagues, and friends. Read More
Why the Massive Move to Mobile Computing Changes Content Marketing Rules
Rethink Your Content Marketing by Aiming at Billions of Buyers on the Move
For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from desktop and even laptop computers is astonishing--and maybe a little terrifying.
Smartphones Soar
First, smartphones such as the Blackberry, Nokia, and iPhone entered the picture. But, as recently as 2007 total smartphone sales were only 122 million. Alex Cocotas of BI Intelligence predicts that annual smartphone sales will hit 1.5 billion units by 2016. That's 10X growth in less than 10 years.
Tablets Triumph
In the first year of its existence, 1981, the IBM PC sold 100,000 units. Most of those buyers were geeks or leading-edge business users. Apple's new iPad sold 3 million units in its first weekend and more than 50 million units since the introduction of the first iPad just 2 years ago. Read More
Facebook’s New Business Pages Means Marketers Must Evolve | DigitalNext
The new Facebook Business Page is not only a visual transformation of the site, it is a game changer for the marketing function.
The fact that Facebook will automatically transition existing business pages to the new format over the next thirty days means that marketers will have no choice but to evolve from the static "tabs" mindset to a "Timeline" mindset based on continually fresh, engaging, and authentic content.
Is Clever Better? Witty versus Search-Engine-Optimized Headlines–Kuno Creative
A good goal for headlines is to evoke emotion in some way. Whether it is amusement, curiosity, joy or sorrow, intriguing a reader is the biggest responsibility of a headline. And there have been some good ones over the past few years: Read More
7 New Facebook Changes Impacting Businesses
Here is an overview of the changes and how brands can take advantage of some of the new features.
Cover Photo and Profile Image
Obviously one of the biggest changes that we all knew was coming was the cover photo. No more photo strip across the top. You now have one large image to showcase your page. This image must be a minimum of 399 pixels across to be used as the cover photo. But you can have a photo cover designed to take advantage of the extra space you get. The cover photo maximum dimensions are 850 pixels by 315 pixels. Read More
What Dr. Seuss can teach you about copywriting | SEO Copywriting
Written by Heather Lloyd-Martin.
Looking for some writing inspiration? Why not check out some Dr. Seuss books. Learn what Dr. Seuss can teach you about good copywriting.
Confession time: I love Dr. Seuss.
The words to One Fish, Two Fish are stuck in my brain. I have a Dr. Seuss watch. I have Dr. Seuss books on my iPad. I watch “How the Grinch Stole Christmas” ever year. I even have a limited edition print hanging in my bedroom. Read More
6 Things Your Home Page Must Do (to Keep from Sucking) | A Better User Experience
Home pages. If you have a website, you have one of these bad boys.
And no matter whether you’re selling real estate or racoon prevention (that’s really the entire spectrum there, right?) there are certain things that your home page MUST do if you hope to sell your product or service. Read More
