Content Marketing Today

Reach Way Beyond the Traditional Press Corps

When you limit the potential audience for your news release to just the press -- and perhaps just the local press, you are ignoring tens of thousands of interested readers. These days, you can and should paint on a much broader canvas. In fact, you must reach beyond the traditional press outlets to all of the new influencers (to borrow Paul Gillin's term) and to prospective customers as well. This much broader audience may very well care about the news you have a share. We took this newer approach. That's how we made 33,000 impressions --- and got 553 journalists and prospective customers to read about the launch of our e-book. Read More

In early 2007, MindJet was ready to launch the version 7.0 of its flagship product, MindManager. The biggest challenge is that relatively few analysts or media professionals are familiar with the concept of mind mapping, not to mention the product, MindManager. Lisa Arthur, CMO, decided to create a precisely targeted mind map that would [...] Read More

Yes, of course it should. But here's one that's missing the content marketing boat. Communique PR is a Seattle-based firm founded by PR veterans who are comfortable with billion dollar clients and multi-million dollar budgets. As we all know getting regular media exposure for their clients, is the name of the game. Keeping those client brands [...] Read More

Another two bite the dust. The most recent demise is Time, Inc.'s Business 2.0 which will shut down after the October issue. Business 2.0 launched in 1998 at the height of the Internet boom, specifically to cover the wild ups and downs of the burgeoning world wide web. In June 2007, CMP Media announced that it [...] Read More