Category Archives: Content Strategy

How Barack Obama Became Content Marketer-In-Chief of the USA

Bo Helping President with his Content Marketing

Still skeptical of the merits of content marketing? Well, Barack Obama and his team have put content marketing at the center of their media strategy. They have effectively dis-intermediated the media. Just as all great content marketers, they are thinking

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Top Content Strategy Takeaways from Confab 2013 London—Day One

Kristina Halvorson Opening Confab 2013

Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. I was delighted to be part of the enthusiastic crowd.  I’ll dig more

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The Secret to Skyrocketing Sales by Turning Content into An Asset

brandscaping book cover

Book Review–Brandscaping: Unleashing the Power of Partnerships. Brandscaping, the terrific new book from Andrew (Drew) Davis describes a powerful but practical strategy to engage your customers over the long term with unique and compelling content. This content is driven by

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How Even Your Small Company Can Newsjack the Olympics


The 2012 Olympic Games offer once-in-a-lifetime opportunities to put your company in the news spotlight. Newsjacking is a term invented by David Meerman Scott. It means finding a way to insert your organization into a big news story. When you

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How to Attract an Audience by Integrating Content, Social, and Search | Copyblogger

Written by Robert Bruce. Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next …

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10 Top Content Marketing Takeaways from ‘Get Content. Get Customers’.


  Get content. Get customers.,has now sold more than 10,000 copies in its hardcover, paperback, and eBook editions. Even though Joe Pulizzi and I wrote and updated it in the early stages of the content marketing revolution, our book’s vital

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A Powerful, Visual Business Development Strategy: Explore adjacencies

Via – Content Marketing Now Written by Chuck Frey on his “Mind Mapping Software Blog”. Grow your core business by looking for adjacent markets, technologies or areas of focus where you can expand. Here’s how to do it visually.

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Content Strategy Within The Design Process – Smashing UX Design

Via – Content Marketing Now   By Brad Shorr of Smashing Magazine The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new — and extremely broad — discipline with

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