Category Archives: Websites

Learn How to Steer Your Content Marketing Course From Offshore Sailing School

Veteran Sailors, Steve and Doris Colgate, Make Sailing Come Alive on the Web Sailing is a wonderful, exhilarating sport for those who have the training and experience to enjoy the ever-changing interplay of wind and water on a boat driven

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Don’t Bury Your Best Work in the Back Rooms of Your Website

If Your Visitors Have To Search for It, They Won’t. I continue to be surprised by the number of marketing and advertising companies who have websites that hide examples of the great work that they do behind a bunch of

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Don’t Miss This Killer Combination: Wine, Women, and a Canadian Government Website

It’s not an oxymoron. Cool government content marketing is thriving up North.   Surprise! The Liquor Control Board of Ontario manages to tread the fine line of selling cases of liquor while extolling moderation. Their website, www.LCBO.com, couldn’t be any

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Why Your Website is More Important than You Ever Imagined

It May Deliver More Potential Value Than a Store in a Mall or a Booth in a Tradeshow. Imagine for a moment  that your website is really a compelling magazine that sits on a giant virtual magazine rack on the

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What Do You Tell Your Web Visitors About You in their First Second on Your Site?

Why That Very First Impression is Vital to Your Content Marketing Strategy Your website may be chock full of terrific content that is both relevant and compelling to your ideal target customers. But, you won’t have a chance to share

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10 Most Popular Content Marketing Posts of 2009

  It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Social media certainly loomed larger in the past 12 months but interest

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A Financial Pro Charts the Way to a Great Online Business Presence

Dean Piccirillo Makes a One-Person Blog-powered Website Look like a Major Corporate Presence Online Building a solid business blog-powered website is challenging for all of us. But it’s even more difficult for anyone who lives in the financial services universe.

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Location, Location, Location on Google: A Great Real Estate Blog-powered Website Rises to the Top

Effective content marketing online drives LifeinBonitaSprings.com to number four on search rankings. You might think that Realtor.com, Yahoo real estate, the Yellow Pages, either of the two local newspapers or all of the big area real estate companies would trample

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Lessons from a Business Website That Misunderstands Content Marketing

You must be clear on what you do and how your customers will benefit
I became aware of the Metwell website as a result of a promotion they had sent me via Twitter. Their website is full of unintended ironies as they offer online marketing advice which the website appears to ignore.

It’s also a good example of a website with a pretty good layout that is undercut by a lack of focus and a serious shortage of relevant and compelling content.

I found it hard to understand exactly what Metwell does or how they could help me after a quick–and then a more in depth–visit to their website The company seems to know content is important because their site attempts to provide a lot of content, at least on the surface. But they misunderstand the essence of content marketing by failing to make their content relevant and compelling to prospective buyers.

Here’s what I find to be most problematic:

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Six Steps to a Successful Small Business Content Marketing Strategy

How to go from clueless to compelling to transform prospects into buyers
In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy.

Today, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. When I say fashionable, I mean that the usage of the phrase has skyrocketed in the past two years. For example, the number of visitors to our website who arrived because they had done a search for ‘content marketing,’ has increased by a factor of 10.

I’m delighted that content marketing has come out of the shadows and into the spotlight. Even so, for most small businesses, developing a content marketing mindset and a strategy to follow just does not come naturally. Fortunately, the fundamentals of a successful small business content marketing strategy are much more commonsensical than you might think. In fact, they build on what have long been best marketing practices. Even those content marketing elements that require a new mindset have a simple and compelling logic that even the smallest business can grasp and adopt.

Here are the six steps that should put you on the path to effective content marketing:

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