Category Archives: Websites

Top Content Strategy Takeaways from Confab 2013 London—Day One

Kristina Halvorson Opening Confab 2013

Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. I was delighted to be part of the enthusiastic crowd.  I’ll dig more

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How Constant Contact Walks the Content Marketing Walk

Constant Contact easy to act home page

Action-oriented Website Transforms Visitors into Buyers. We’ve long been impressed with Constant Contact. Almost 5 years ago, we wrote about their excellent eNewsletter as an example of effective content marketing–that even small companies with low budgets could emulate.  They have

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How Content Marketing Wins Over The Most Brutal Business Buyers

Classic Truths about Skeptical Customers Remain Modern Business Realities Back in 1958,  McGraw-Hill created an ad that became legendary in the decades to follow  among business-to-business marketers–and among those folks like me who were selling advertising to those skeptical business

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6 Things Your Home Page Must Do (to Keep from Sucking) | A Better User Experience

6 things your website must do to keep from sucking

Home pages. If you have a website, you have one of these bad boys. And no matter whether you’re selling real estate or racoon prevention (that’s really the entire spectrum there, right?) there are certain things that your home page

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Shocking Headline Secrets from the NY Post

    How to Get  Readers to Spend Serious Time with Your Core Content Be brief. Be complete. Be Enticing. Headlines have always been important in print publications. They are even more important online. They grab readers’ attention and lure

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Awesome Author Website ‘Versailles and More’ Lures Us to 18th Century

Beautiful blog design and compelling, relevant content by historical novelist Catherine Delors. This is one of the best websites I’ve seen from a novelist. It brings us deeper into the 18th century period about which she writes. The engaging content

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HubSpot Launches Free Marketing Grader Tool to Replace Website Grader

Via Scoop.it – Content Marketing Now From the Hubspot Blog, by Karen Rubin HubSpot launches a free new tool to help you evaluate and improve the effectiveness of your entire marketing program. Since 2006, HubSpot’s award-winning free tool, Website Grader, has

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Cheap and Easy to Use Technology Enables Even Small Companies to Trump Traditional Media

Content Marketers Can Deliver Great Information Products to a Targeted Customer Base Fortune 500 companies have long had the technological resources and investment capital required to build sophisticated content marketing solutions—and to manage huge amounts of demographic data relating to

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Why You Should Banish Mission/Vision Statements from Your Home Page

If You Don’t, You’ll Be Just Another Generic Acme Corporation Whose Content Marketing is Doomed to Fail Mission and vision statements may be important to your company internally.  They may even deserve a place on your website once your visitor

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If Google Can’t See Your Content, Your Prospects Won’t Find You

Lessons from an Eye Doctor Website That’s Not Visible Enough for Search Engines Of course, your website must provide relevant and compelling content for your prospective customers. Ideally, that content should combine both text and images to grab your visitors

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