Category Archives: Video

The Secret to Skyrocketing Sales by Turning Content into An Asset

brandscaping book cover

Book Review–Brandscaping: Unleashing the Power of Partnerships. Brandscaping, the terrific new book from Andrew (Drew) Davis describes a powerful but practical strategy to engage your customers over the long term with unique and compelling content. This content is driven by

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How Even Your Small Company Can Newsjack the Olympics

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The 2012 Olympic Games offer once-in-a-lifetime opportunities to put your company in the news spotlight. Newsjacking is a term invented by David Meerman Scott. It means finding a way to insert your organization into a big news story. When you

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How One Comic Genius NewsJacked the Entire 2012 Oscars

sasha baron cohen newsjacking the Oscars

Sasha Baron Cohen Grabs the Spotlight with Only a Beard, a Uniform, 2 Pretty ‘Security Guards’, and the ‘Ashes’ of Kim Il Jung. Every year the American Academy Awards attracts tens of millions of viewers, no matter how boring the

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How to Make Google Reader Your Content Marketing Partner

A Great Video Points the Way to Effective Use of RSS Written by Paul Mosensen   An overview on Google Reader, and how to manage RSS feeds, folders, share buttons, and integrate with LinkedIn, Google Alerts, Google+, and Twitter……

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You Oughta Know Inbound Marketing

Who Knew How Hard It Was to Be An Outbound Marketer? Rebecca Shares Her Pain Musically for Our Amusement This may go down with Old Man River as a classic song of pain and suffering.

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Content Marketing Storytelling: Secrets from the Big Screen

The Power of Storytelling for Content Marketers from Robert Rose   In this video post, Robert Rose, co-author with Joe Pullizzi of ‘Managing Content Marketing,’ discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating

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Capturing the essence of a brand on video via Web Ink Now

Via Scoop.it – Content Marketing Now Written by David Meerman Scott One of my favorite videos is HP Invent, which was co-created by Tom Wrigglesworth. I’ve shown this video at many of my speaking gigs because it beautifully captures what

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You Only Get 9 Seconds to Grab Your Web Visitors’ Attention

Via Scoop.it – Content Marketing Now     Sally Hogshead’s video explains the 9 second rule. Grab them fast or lose them. Keynote speaker Sally Hogshead is the author of FASCINATE, teaching audiences how to persuade and captivate in a

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How Content Marketing Convinced Amy Adams to Join The Muppets Movie

A Compelling  and Affordable Video Did the Trick Normally in Hollywood, when you’re trying to get someone to join the cast of a picture, it involves actors and their agents, directors, studios, sending scripts back and forth, and lots of

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Tell a Memorable and Relevant Story to Make Your Content Marketing Positively Viral

Geico’s Drill Sergeant Therapist Gets It Just Right. Mayflower Marionette Gets It All Wrong. Even though they spend plenty of money on television advertising, Geico doesn’t need to spend much money at all for this incredibly effective commercial which is

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