Content Marketing Today

Written by Will Davis via Marketing Trenches

Don’t let your 2012 marketing approach turn into a Little Shop of Horrors--make sure you have your 2012 content plan in place.

As I sat down yesterday with a couple members of the Right Source team for our check-in on our 2012 tactical plan, I was reminded how our marketing, like that of many of our clients, is heavily dependent on content. We use the term content marketing all the time in our industry, yet to many folks outside of the industry – and to many of our potential clients – it means very little.

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Written by Joe Pulizzi

10 amazing content marketing books that will help persuade your boss (CXO) to give you more budget for content marketing in your company....

 

The New Rules of Marketing & PR

I consider this David Meerman Scott book mandatory reading for all marketers.  This best seller, now published in over 25 languages, clearly states the case for why we need to think about marketing differently. A big part of that…the creation of valuable, relevant and compelling content that positions you as the expert in your industry.

Get Content Get Customers

Yes, forgive me…this is my book written with my co-author Newt Barrett.  This was the first book that really talked about the content marketing industry as we know it today and how to actually handle the changing rules (as DM Scott describes above).  The first half of the book tells you the why of content marketing…the second half is chock full of online, print and integrated case studies. Read More

The Power of Storytelling for Content Marketers from Robert Rose

  In this video post, Robert Rose, co-author with Joe Pullizzi of 'Managing Content Marketing,' discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating 'heroic' content that speaks to your audience. Via www.contentmarketinginstitute.com

This past September, I was honored to speak at Content Marketing World. My talk was called “Storytelling Secrets From Hollywood.” Since that time, I’ve had a few people ask me for the slides. Inspired by these requests, I’ve been having some fun learning about video-editing programs. So here, I thought I’d go one step further and develop a little video for CMI readers. The video embedded below is the basis of my presentationat Content Marketing World 2011.  I’ve since added some more visual elements to the storytelling — including clips from some of the movies I reference. (Hopefully, I’ve made them a little more fun to watch). Of course, if you’re interested in viewing the on-demand version of my talk, it’s available here.

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Via Marketing Clout

You wouldn’t ask a violinist to conduct an orchestra. He may be an extraordinary musician, but what does he know about conducting or about how each section comes across to the audience? Will the audience come back? Chances are, probably not. Similarly, your typical copywriter, while highly skilled in his area, won’t necessarily have an understanding of writing content for integrated digital marketing campaigns. Old school copywriters are still in demand for offline campaigns. The new breed of digital writers, however, understands how to write for the web. For example, they know how to: Read More

Just two years after the launch of Social Media Examiner, founder Michael Stelzner has plenty to be proud of. He runs one of the world’s top business blogs, with an email list of more than 124,000 and growing, plus over 450,000 visitors per day. He also recently published his latest book, Launch: How to Quickly Propel Your Business Beyond the Competition, that details his strategy for developing new business initiatives. Read More

Written by Melanie Brooks Dave and Carrie Kerpen started their marketing company,   Likeable Media, after they created a buzz selling sponsorships to their New York wedding. They raised $100,000 for their wedding and $20,000 for a charity The couple, who both had marketing backgrounds, were asked by so many people “what’s next” after their wedding promotional stunt that they started their own company, which today has offices in New York, Boston, Chicago, and Mexico City. Read More

Classic wisdom from David Meerman Scott. Don't buy, beg or bug!

It still boils down to content marketing.  According to David, you can choose from three old, traditonal methods:

• You can buy attention (advertising)
• You can beg for attention from the media (PR)
• You can bug people one at a time to get attention (sales)

Or... Read More

The Top 5 Things Marketers Should Never Say About Social MediaBusiness InsiderHere are some things I resolve to never hear from a brand manager or product marketer or any marketer about social media in 2012...Via www.businessinsider.com Read More

Excellent Advice from PR Guru, Joan Stewart Written by Joan Stewart If your online pressroom looks anything like mine did about two hours ago, it’s time to drag out the dust mask, the Shop-Vac® and maybe even a garbage dumpster. I found so much outdated information and ancient publicity photos in the pressrooms at my website and at thePressRoom247 site that I almost didn’t recognize myself! And then it dawned on me that the current photo at this blog is about a decade old. That, [...] Read More

Time to Take Out the Social Media TrashMarketing PilgrimHere's the full layout from Altimeter's new report: “A Strategy for Managing Social Media Proliferation.” Companies create multiple accounts to split out brands or for a specific marketing...Via www.marketingpilgrim.com Read More