Category Archives: Content Marketing

5 Keys to Connecting with Your Customers on Facebook

American Express Facebook fashion post

It’s a lot easier than you might imagine. Guest Post by  Craig Robinson, Editor-in-chief at  As you enter the world of Facebook social marketing, you may worry that it will both complex and challenging. That concern deepens when you

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The Secret to Skyrocketing Sales by Turning Content into An Asset

brandscaping book cover

Book Review–Brandscaping: Unleashing the Power of Partnerships. Brandscaping, the terrific new book from Andrew (Drew) Davis describes a powerful but practical strategy to engage your customers over the long term with unique and compelling content. This content is driven by

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Facebook Secret for Small Business Success: Make it Fun for Your Fans

rocking chair toilet

A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. But, I can think of only one with a wonderfully wacky sense

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When Social Media Fails | Social Media Today

Written by Ryan Connors. How many times have you heard it said that social media can help your company? All you have to do is learn a few simple tricks about tweeting and likes and soon enough you’ll be living

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5 Lessons to Learn from the World’s Worst Press Release


The headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck! Happily, we can learn from it. I have changed details to protect the

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How Even Your Small Company Can Newsjack the Olympics


The 2012 Olympic Games offer once-in-a-lifetime opportunities to put your company in the news spotlight. Newsjacking is a term invented by David Meerman Scott. It means finding a way to insert your organization into a big news story. When you

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How to Successfully Conduct Great Market Research Online

aging researchers

Written by Bob Ruffolo at Impact Branding and Design. When we think of marketers and market research, we tend to think of two-way mirrors and focus groups. We think about extensive planning. We think “expensive”. But thanks to the Internet, no matter

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THINKing » Top 50 Creativity Posts

My Creative Team has a weekly feature highlighting the latest information on creativity. This post selects – in no particular order – the 50 best creativity posts that they have featured this year. Here’s a sample to get you started

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How to Keep Bad Headlines from Burying Your Content

news flash--students cook and serve grandparents

I’m a connoisseur  of  really awful headlines. The more appalling they are, the more I love them. But, I rarely, if ever, go on to read the actual stories. Happily, we can still learn what to do by observing what

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4 Lessons In Creativity From John Cleese

John Cleese on Creativity at Cannes 2012

  WRITTEN BY: RAE ANN FERA on Co.Create The legendary writer and actor has also become a well-known student of and speaker on creativity and how to cultivate it. He recently enlightened a group of ad types about the best

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