Content Marketing Today

Dragon Dictate and Dragon Naturally Speaking Deliver Awesome Results for Users. Their eNewsletter. Not So Much.

In perhaps the ultimate  irony, I am using Dragon Dictate from Nuance to write this blog post which criticizes their eNewsletters.  I use Dragon Dictate to compose 80 to 90% of everything that I write from blog posts to book content.   So, it does pain me a bit to brand their eNewsletter as mediocre.

Oddly, even though their eNewsletter is a major missed content marketing opportunity, Nuance has a tremendous amount of content available. As an example, they have a wonderful series of YouTube videos that teach you how to get the most out of Dragon  Naturally Speaking, the PC version of their software.  That's compelling because, although dictation is the most critical component of their software, you can also use Dragon to  search the web, give application commands, find documents, etc.  In addition to the YouTube content, their website actually provides very useful and well organized training tools to get you started and to turn you into an advanced user.

In other words, they have a ton of raw material that could make for an incredibly useful and compelling E-news letter that would be must reading whenever it arrived in your inbox.  Alas, hardly any of that content found its way into their May 2012 eNewsletter. Read More

In every generation, there are game-changing advancements that redefine business. From the automobile and television, to the VCR and Internet, the evolution of technology drives our consumptive habits. Today, there are arguably fewer more engrossing, time-consuming habits than that of the world’s current phenomenon, Facebook. Read More

Pay  Careful Attention to the Upper Right hand Corner of Google Search Results

If you have recently checked your category's Google search results, you may well have been as surprised as was when I recently checked  our first page placement in the  'content marketing'  topic.

In weeks and months past, text ads would have appeared in the upper right-hand corner. Those ads still appear, but they have been bumped down by a gigantic Google+ area that features 2 content marketing gurus,  Joe Pulizzi and Brian Clark.

Interestingly, the Google+ content has exactly the same prominence as the major sponsored search results that appear above the organic search results. I cannot imagine that advertisers are overly pleased by that. Read More

Written by Nick Bilton on the NYT Bits Blog.

Google and Facebook are being left behind in the shift toward mobile, and the amenities available to their employees might offer some explanation for a slow transition.

Google and Facebook, young and successful companies that they are, risk being left behind as technology shifts from PCs and Web browsers to mobile devices.

This month, when Google showcased a new design for Google Plus, the company’s social network, it was as if mobile phones and tablets were still a glimmer in some future inventor’s eye. The made-over Web site was beautifully designed, but the smartphone app and mobile site were completely ignored. During the site’s redesign, a Google spokeswoman told me, “Today, the mobile experience will not change.” Read More

Content Marketing is about the most effective way to harness content's ubiquity and power. Individual pieces of content work to attract and engage web users, but when the pieces are combined, the effect can be dramatic. Read More

Great Video from AT&T Illustrating the Contents of Their New Research

As the study indicates, inexpensive, modern grassroots marketing techniques -- both online and offline -- have grown to be among the most popular for small businesses in the past several years likely due to ease of use and general affordability. Read More

Written by Amanda Maksymiw I am always on the lookout for new killer examples of content marketing at work, especially in a B2B setting. A couple of weeks ago I heard that my friend Michael Brenner has been working full throttle to release a content site from SAP. Business Innovation at SAP features informational and thought leadership content on various technology including mobility, analytics, and cloud computing. The site will combine content from SAP employees, thought leaders in [...] Read More

Amanda Maksymiw of OpenView Venture Partners shares her inspiration and advice on content marketing.

In 2009, the Boston-based venture capital firm OpenView Venture Partners was not satisfied with its branding. Rather than hiring a marketing firm, OpenView founder Scott Maxwell found his solution in a book called Get Content Get Customers.(co-authored by Newt Barrett)  Read More