Content Marketing Today

A Great Video Points the Way to Effective Use of RSS

Written by Paul Mosensen

  An overview on Google Reader, and how to manage RSS feeds, folders, share buttons, and integrate with LinkedIn, Google Alerts, Google+, and Twitter...... Read More

 

Image hazel.estrada via Flickr CC

[This is a perfect example of what John is discussing. We have curated his post via Scoop.It.]

Written by John Jantsch

You need lots of content, you know that, but you also know that content creation is one of the more time intensive marketing activities you have to tackle.

While you do need to create your own content as the foundation for your total content and teaching strategy, you can – and should – supplement your content with that from other people.

One of the best services marketers can provide these days is to act as a filter for all that’s being produced out there and aggregate the best of the best on behalf of our communities. Read More

Content Marketing Beats Social Media

A report from BlogHer suggests that tech businesses targeting American women can be most effective with blog content marketing. Read More

Who Knew How Hard It Was to Be An Outbound Marketer?

Rebecca Shares Her Pain Musically for Our Amusement

This may go down with Old Man River as a classic song of pain and suffering. Read More

Just When You Hoped Things Might Slow Down, They Speed Up

The smart folks at CMO.com understand the need to make these rapidly changing trends understandable and actionable.

What words come to mind when thinking about the digital marketing landscape? Complicated? A deep morass? Or a land of opportunity? No doubt, digital marketing has experienced a huge uptick in the number of channels and devices at its disposal, further underscoring the need for marketers to determine the best allocation of their budgets. Shifting priorities and increased competition have not made life any easier.

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Written by Will Davis via Marketing Trenches

Don’t let your 2012 marketing approach turn into a Little Shop of Horrors--make sure you have your 2012 content plan in place.

As I sat down yesterday with a couple members of the Right Source team for our check-in on our 2012 tactical plan, I was reminded how our marketing, like that of many of our clients, is heavily dependent on content. We use the term content marketing all the time in our industry, yet to many folks outside of the industry – and to many of our potential clients – it means very little.

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The Power of Storytelling for Content Marketers from Robert Rose

  In this video post, Robert Rose, co-author with Joe Pullizzi of 'Managing Content Marketing,' discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating 'heroic' content that speaks to your audience. Via www.contentmarketinginstitute.com

This past September, I was honored to speak at Content Marketing World. My talk was called “Storytelling Secrets From Hollywood.” Since that time, I’ve had a few people ask me for the slides. Inspired by these requests, I’ve been having some fun learning about video-editing programs. So here, I thought I’d go one step further and develop a little video for CMI readers. The video embedded below is the basis of my presentationat Content Marketing World 2011.  I’ve since added some more visual elements to the storytelling — including clips from some of the movies I reference. (Hopefully, I’ve made them a little more fun to watch). Of course, if you’re interested in viewing the on-demand version of my talk, it’s available here.

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Via Marketing Clout

You wouldn’t ask a violinist to conduct an orchestra. He may be an extraordinary musician, but what does he know about conducting or about how each section comes across to the audience? Will the audience come back? Chances are, probably not. Similarly, your typical copywriter, while highly skilled in his area, won’t necessarily have an understanding of writing content for integrated digital marketing campaigns. Old school copywriters are still in demand for offline campaigns. The new breed of digital writers, however, understands how to write for the web. For example, they know how to: Read More

Written by Melanie Brooks Dave and Carrie Kerpen started their marketing company,   Likeable Media, after they created a buzz selling sponsorships to their New York wedding. They raised $100,000 for their wedding and $20,000 for a charity The couple, who both had marketing backgrounds, were asked by so many people “what’s next” after their wedding promotional stunt that they started their own company, which today has offices in New York, Boston, Chicago, and Mexico City. Read More

Classic wisdom from David Meerman Scott. Don't buy, beg or bug!

It still boils down to content marketing.  According to David, you can choose from three old, traditonal methods:

• You can buy attention (advertising)
• You can beg for attention from the media (PR)
• You can bug people one at a time to get attention (sales)

Or... Read More