Category Archives: Online

Top Content Strategy Takeaways from Confab 2013 London—Day One

Kristina Halvorson Opening Confab 2013

Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. I was delighted to be part of the enthusiastic crowd.  I’ll dig more

Also posted in Content Marketing, Content Strategy, Marketing Basics, Mobile Marketing, News, Top Posts, Trends, Websites | Tagged | Comments closed

How Constant Contact Walks the Content Marketing Walk

Constant Contact easy to act home page

Action-oriented Website Transforms Visitors into Buyers. We’ve long been impressed with Constant Contact. Almost 5 years ago, we wrote about their excellent eNewsletter as an example of effective content marketing–that even small companies with low budgets could emulate.  They have

Also posted in Content Marketing, Email Marketing, eNewsletters, News, Social Media, Success Stories, Top Posts, Websites | Tagged | Comments closed

Why Your Blog Should be Your Top Social Media Tool

blogwordsimage.jpg

We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers. And that sounds an awful lot like social media in a definition that I saved and have embraced from Wikipedia several

Also posted in Blogging, Content Marketing, Marketing Basics, News, Social Media, Tips & Mini-Guides | Tagged , , , | Comments closed

Timeless Social Media Wisdom from Winnie the Pooh

Written by Brian Adams. Via SocialMediaToday.com Winnie the Pooh and his friends had wonderful opinions about the world around them but who knew they shared such insight into social media and modern communications technology. Here are a few of their

Also posted in Content Marketing, News, Social Media | Comments closed

How Content Marketing Wins Over The Most Brutal Business Buyers

Classic Truths about Skeptical Customers Remain Modern Business Realities Back in 1958,  McGraw-Hill created an ad that became legendary in the decades to follow  among business-to-business marketers–and among those folks like me who were selling advertising to those skeptical business

Also posted in Advertising, Content Marketing, In Print, Marketing Basics, News, Tips & Mini-Guides, Top Posts, Websites | Tagged | Comments closed

5 Keys to Connecting with Your Customers on Facebook

American Express Facebook fashion post

It’s a lot easier than you might imagine. Guest Post by  Craig Robinson, Editor-in-chief at Qwaya.com.  As you enter the world of Facebook social marketing, you may worry that it will both complex and challenging. That concern deepens when you

Also posted in Content Marketing, News, Social Media | Tagged , | Comments closed

The Secret to Skyrocketing Sales by Turning Content into An Asset

brandscaping book cover

Book Review–Brandscaping: Unleashing the Power of Partnerships. Brandscaping, the terrific new book from Andrew (Drew) Davis describes a powerful but practical strategy to engage your customers over the long term with unique and compelling content. This content is driven by

Also posted in Blogging, Books Worth Reading, Content Marketing, Content Strategy, News, Video | Tagged , , | Comments closed

Facebook Secret for Small Business Success: Make it Fun for Your Fans

rocking chair toilet

A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. But, I can think of only one with a wonderfully wacky sense

Also posted in Content Marketing, News, Social Media, Success Stories | Tagged , | Comments closed

When Social Media Fails | Social Media Today

Written by Ryan Connors. How many times have you heard it said that social media can help your company? All you have to do is learn a few simple tricks about tweeting and likes and soon enough you’ll be living

Also posted in Content Marketing, News, Social Media | Comments closed

How Even Your Small Company Can Newsjack the Olympics

Anna-Coiman-NY-Sports-video.jpg

The 2012 Olympic Games offer once-in-a-lifetime opportunities to put your company in the news spotlight. Newsjacking is a term invented by David Meerman Scott. It means finding a way to insert your organization into a big news story. When you

Also posted in Content Marketing, Content Strategy, Public Relations, Success Stories, Top Posts, Video | Tagged , , | Comments closed