Category Archives: In person

Use Collaboration on the Web to Supercharge Your Sales & Marketing Campaigns

A vital recommendation from a useful new book, The Contrarian Effect!
There is plenty of good advice about why and how to abandon old-fashioned sales approaches that just don’t work in the age of the empowered customer in this new book from Michael Port and Elizabeth Marshall.
Their approach is completely in sync with the fundamentals of content marketing which stress the importance of an in-depth understanding of your customers and their needs.
I found one of the recommendations particularly powerful: collaborate with noncompetitive business colleagues who shared a common target audience in order to dramatically increase your collective impact on that audience.

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10 Most Popular Content Marketing Today Posts of 2008

Our readers flocked to a broad range of content marketing-related issues over the past 12 months. In fact, the breadth of topics surprised me. Here’s the Cliff’s Notes version of what you can find: Unlearn Traditional PR Transform website into

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3 Small Business Marketing Lessons You Can Learn from Wal-Mart

Even if you don’t love Wal-Mart, you can learn a lot from them, just as conservative Republicans should learn a lot from Barack Obama’s election victory.

Small business marketers especially should pay attention to what this Arkansas giant can teach us about marketing.

Part of the brilliance of Wal-Mart is their ability to manage a highly complex global supply chain that enables them to deliver an incredible range of inexpensive products to their customers in-store and online.

Equally important, however, is Wal-Mart’s understanding of and responsiveness to their customer base. You may not be able to replicate their supply chain expertise, but you can come very close to replicating the essence of their marketing.

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5 Fantastic Articles from Q3 2008

According to Google Analytics, these are the 5 Most Popular Stories from July-September. They cover everything from the importance of content, to Starbucks’ authenticity deficit, to secrets of developing a blog personality, and how to build your own brand online.

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Talkability–That’s the Secret to Word-Of-Mouth Marketing!

Take it from author and PR guru, Rohit Bhargava. Make your brand talkable.
Generating positive and pervasive word-of-mouth is easy if you do something starts everyone talking about you and your brand. That’s what Rohit Bhargava posits in his wonderful book, Personality Not Included. Although I intend to review the entire book soon, I wanted to extract a wonderful point that he makes about the concept of talkability and its relationship to word-of-mouth marketing.

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Too shy to network? Then, a business blog may be your best networking solution!

When I walk into a room full of strangers at a networking event, my first and most powerful inclination is to turn around and walk right back out. Actually, I do have a personality and I can be amusing. But that is only after I had gotten to know people and feel comfortable with them. So, I’m darned lucky that the Internet and blogging arrived just in time to save me from myself. Here’s how your blog can either amplify or even replace in-person networking.

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Authenticity at Starbucks: Coffee and People, Yes. The Corporation, No

Bureaucrats are bouncing baristas, as they move to shut down 600 Starbucks stores.
It may not be the same everywhere, but in our Southwest corner of Florida, Starbucks is shutting down nine of their stores. This is likely to have an impact on their local reputation that may well be replicated around the country.

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Solopreneur Sagas—Even Micro-Businesses Make Content Marketing Pay Off

Here’s just a snippet of what you will learn in the pages of Get Content. Get Customers.
Three very different small business people are delivering content just as creatively—perhaps more creatively—than many of their peers in much larger organizations.

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For B2B Product Launches Word-Of-Mouth Trumps Advertising!

Secrets to successful product launches revealed in Schneider PR research study.
This somewhat surprising conclusion is one of many useful insights in a research study from Schneider PR that came my way courtesy of Marketing Sherpa. Here are the 10 most important things they identified in launching a product or service successfully:

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The Best Content Marketing is Powered by the Story Factor

Excellent Book Tells us Why Storytelling is So Important.
You should apply its lessons as you invent and reinvent your content marketing strategy.

We all have heroes. Garrison Keillor, creator of the Prairie Home Companion, is one of mine. Why? He is the best storyteller on the planet. Until recently, I hadn’t made the connection between what Garrison Keillor does so well and the business world we all inhabit. The Story Factor by Annette Simmons pulls it all together. As she puts it, “People don’t want more information. They are up to their eyeballs in information. They want faith-faith in you, your goals, your success, in the story you tell. It is faith that moves mountains, not fact.”

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