Marketing experts shared invaluable insights about how to market in turbulent times through the effective use of content online, in print, and in person.
Custom publishing has gone from being an ancillary, add on component of marketing strategies to becoming a vital ingredient. Why? Because content marketing is so important to an increasing number of marketers and companies of all sizes. Therefore, creating custom content is no longer a nice to-do, if you have the money. Rather, it has become an absolute must-do as part of an integrated content marketing strategy.
The strategic importance of content marketing, and of its first cousin, social media, was front and center at this year’s Custom Content Conference.
Here are 8 great takeaways that I brought home with me from the conference: