Category Archives: Blogging

5 Ideas for New Business Blog Topics for a New Year

Written by Patsi Krakoff. Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. We know the key to a successful

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Why Your Blog Should be Your Top Social Media Tool

blogwordsimage.jpg

We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers. And that sounds an awful lot like social media in a definition that I saved and have embraced from Wikipedia several

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The Secret to Skyrocketing Sales by Turning Content into An Asset

brandscaping book cover

Book Review–Brandscaping: Unleashing the Power of Partnerships. Brandscaping, the terrific new book from Andrew (Drew) Davis describes a powerful but practical strategy to engage your customers over the long term with unique and compelling content. This content is driven by

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How to Keep Bad Headlines from Burying Your Content

news flash--students cook and serve grandparents

I’m a connoisseur  of  really awful headlines. The more appalling they are, the more I love them. But, I rarely, if ever, go on to read the actual stories. Happily, we can still learn what to do by observing what

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“Headless Body in Topless Bar”: 5 Content Marketing Lessons from All-Time Best Headline

headless body found in topless bar

This New York Post headline is almost 30 years old. But,  It would be just as effective today as it was in 1983.  In fact, it’s a classic from which we can learn 5 important lessons. When you apply these

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Write Less, Say More: The Power of Brevity | Lifehacker

When it comes to great writing, less is more. But even if you’re familiar with the mantra to “omit needless words,” tightening your writing is harder that it looks. Which words should you omit? How can you write more clearly?

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New Example of B2B Content Marketing at Work

Written by Amanda Maksymiw I am always on the lookout for new killer examples of content marketing at work, especially in a B2B setting. A couple of weeks ago I heard that my friend Michael Brenner has been working full

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Infografik: The anatomy of content marketing – the heart of online success – Infographics

The anatomy of content marketing – the heart of online success.Via www.contentplus.co.uk

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Skyword Study: Early Morning Publishing Yields the Most Article Views

Articles published during breakfast and lunch yield more views on average.   Last month, Skyword’s clients, including The Wall Street Journal, IBM, Everyday Health, and Education.com, used our content production platform to produce more than 13,000 pieces of original content

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Get Great Content Ideas: Much Easier Than You Might Think

Infographic from CopyBlogger Gives You Both Inspiration and Practical Tips    I love visuals that communicate complex ideas simply. This is a perfect example. And, I can relate to the need to cook up great blog ideas. Enjoy the complete infographic below:

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