Category Archives: Content Marketing

Write a Book. Change the World.

Cyndee Woolley's Upcoming June 2013 Book

11 Steps to Creating a Successful Business Book. Great business books do change the world. They change the world one discipline or market segment at a time. They make a measurable difference in how entrepreneurs and executives start, grow, and

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How Barack Obama Became Content Marketer-In-Chief of the USA

Bo Helping President with his Content Marketing

Still skeptical of the merits of content marketing? Well, Barack Obama and his team have put content marketing at the center of their media strategy. They have effectively dis-intermediated the media. Just as all great content marketers, they are thinking

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Top Content Strategy Takeaways from Confab 2013 London—Day One

Kristina Halvorson Opening Confab 2013

Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. I was delighted to be part of the enthusiastic crowd.  I’ll dig more

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How a Gardening Company Newsjacked a Blizzard

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Making Your Customers Grow In Spite of the Snow Very few customers of Meadows Farms are giving a moments thought to spring planting as the Washington DC area faces a huge snowstorm. so rather than fight the obvious, the folks

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5 Ideas for New Business Blog Topics for a New Year

Written by Patsi Krakoff. Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. We know the key to a successful

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Forbes Magazine Expert Columnist Features Content Marketing

Lisa Arthur, CMO of Teradata Applications Interviews Newt Barrett on Keeping Content Marketing Real Lisa wanted to know how you can be sure that your content marketing strategy is authentic. I believe it’s not difficult if you stick to several core

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How Constant Contact Walks the Content Marketing Walk

Constant Contact easy to act home page

Action-oriented Website Transforms Visitors into Buyers. We’ve long been impressed with Constant Contact. Almost 5 years ago, we wrote about their excellent eNewsletter as an example of effective content marketing–that even small companies with low budgets could emulate.  They have

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Why Your Blog Should be Your Top Social Media Tool

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We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers. And that sounds an awful lot like social media in a definition that I saved and have embraced from Wikipedia several

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Timeless Social Media Wisdom from Winnie the Pooh

Written by Brian Adams. Via SocialMediaToday.com Winnie the Pooh and his friends had wonderful opinions about the world around them but who knew they shared such insight into social media and modern communications technology. Here are a few of their

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How Content Marketing Wins Over The Most Brutal Business Buyers

Classic Truths about Skeptical Customers Remain Modern Business Realities Back in 1958,  McGraw-Hill created an ad that became legendary in the decades to follow  among business-to-business marketers–and among those folks like me who were selling advertising to those skeptical business

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