Content Marketing Today

 

If you're selling products and services and if you are using the Web to sell, social media marketing must soon become part of your marketing repertoire. 

Thanks to an alert on my-creative team blog , I found the Social Media Starter Kit on Marketing Profs. It's a terrific beginning point for those of us who are just beginning to focus on the ever shifting universe of social media marketing.

It's a great way to learn the basics with helpful hyperlinks to resources you may want to use.  Click below for our take on the article. 

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You can achieve measurable results for your company or for your clients.  But it may involve changing your press release approach dramatically. You have to write for the Internet and for the search engines.

If your primary public relations strategy still amounts to sending press releases to a finite number of media contacts, you fail to take advantage of the Internet.  You are not reaching the new influencers, to use Paul Gillen's term. Even if you are sending your news release to a wider audience by using one of the excellent online PR tools, you are still making a mistake if you don't optimize your release for the search engines.

In a superb post on the "Online Marketing Blog," Lee Odden compiles the best advice from the folks who are running the major online news release outlets such as PR News wire, PRWeb, and Business Wire.  Here are some key takeaways:

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You may have seen sophisticated 3-D representations of data on TV commercials. If you did, you probably thought this was some sort of futuristic dream that would never be implemented. Thanks to MindManager Pro 7 and the virtual world, Second Life, it may be closer than you think. Read More

When you can't afford to fly in dozens of colleagues for a conference,

Second Life may be the next best--and biggest--thing.

I've written a few posts critical of the megabucks that billion dollar corporations are pouring into the virtual world, Second Life. Thanks to my good friend and former colleague, Mike Azzara, I have had to rethink Second Life. According to Mike, holding a virtual meeting--or even a medium-sized conference-in this virtual world is almost as good as the real thing. Read More

It's great to learn that an online marketing expert like Patsi Krakoff finds our term, 'content marketing' to be an apt descriptor of the integration of multiple trends and techniques: I'll admit that the concept of Content Marketing makes sense to me. It ties together all the different kinds of content you need to publish for [...] Read More

A blogging editor that may kill the competition with kindness. Something is afoot at Microsoft. It has to do with a product quietly released in beta in mid-July 2007. It's called Windows Live Writer. It's slick. It's solid. And it's free. Live Writer is an intuitive, WYSIWYG blogging editor that enables bloggers to manage multiple blogs on [...] Read More

Of course, we're all proud of the organizations we work for--and for the products and services we sell. Sometimes we may be a bit too proud and forget that 'we' aren't what's most important. Our customers are most important. To find out if your website is a bit too 'we'-centric, check out a fun [...] Read More