Category Archives: Tech Tools

Catching Up With Amanda Maksymiw of OpenView Venture Partners

Amanda Maksymiw of OpenView Venture Partners shares her inspiration and advice on content marketing. In 2009, the Boston-based venture capital firm OpenView Venture Partners was not satisfied with its branding. Rather than hiring a marketing firm, OpenView founder Scott Maxwell

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How to Make Google Reader Your Content Marketing Partner

A Great Video Points the Way to Effective Use of RSS Written by Paul Mosensen   An overview on Google Reader, and how to manage RSS feeds, folders, share buttons, and integrate with LinkedIn, Google Alerts, Google+, and Twitter……

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5 Ways to Use Other People’s Content in Your Marketing

  Image hazel.estrada via Flickr CC [This is a perfect example of what John is discussing. We have curated his post via Scoop.It.] Written by John Jantsch You need lots of content, you know that, but you also know that

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A Powerful, Visual Business Development Strategy: Explore adjacencies

Via Scoop.it – Content Marketing Now Written by Chuck Frey on his “Mind Mapping Software Blog”. Grow your core business by looking for adjacent markets, technologies or areas of focus where you can expand. Here’s how to do it visually.

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HubSpot Launches Free Marketing Grader Tool to Replace Website Grader

Via Scoop.it – Content Marketing Now From the Hubspot Blog, by Karen Rubin HubSpot launches a free new tool to help you evaluate and improve the effectiveness of your entire marketing program. Since 2006, HubSpot’s award-winning free tool, Website Grader, has

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Take 5 Minutes to Understand How Google Search Works

Another Excellent Infographic Offers Content Marketers a First Baby Step to Findability Courtesy of PPCBlog.com If you’re in business today, you have to be on the Internet.  But, being there is barely a beginning. Once you are on the Internet,

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Get Visual with Your Info: Advice on Illustrating Your Content

Let Infographics Help You Make Your Point Instantly Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study.  With few words and relevant graphics, it enables us to

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How the Sizzling Shift to Mobile Computing Is Changing More Marketing Rules

Get Ready to Rethink Your Content Marketing by Aiming at Millions of Buyers on the Move For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from desktop

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Top 10 Content Marketing Takeaways from CBIA Sales & Marketing Council Multi-Media Session

Bring Your Business Up to Speed with Timely Tips from SW Florida Experts Although our Southwest Florida region comprises mostly small businesses, we are blessed with a surprising number of savvy local experts on content marketing and social media. I

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Why Apple’s iPad Will Be a Content Marketing Game Changer

A Powerful, Portable, Flexible, Connected, Social, and Cool Information and Entertainment Device for the 21st Century [I have made corrections below on the elements to the original story re Apple Newton. I made the edits because careful reader, Zach Leary,

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