Category Archives: Tech Tools

Catching Up With Amanda Maksymiw of OpenView Venture Partners

By TheNewsBrothers | Published: March 22, 2012

Amanda Maksymiw of OpenView Venture Partners shares her inspiration and advice on content marketing. In 2009, the Boston-based venture capital firm OpenView Venture Partners was not satisfied with its branding. Rather than hiring a marketing firm, OpenView founder Scott Maxwell

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How to Make Google Reader Your Content Marketing Partner

By TheNewsBrothers | Published: January 27, 2012

A Great Video Points the Way to Effective Use of RSS Written by Paul Mosensen   An overview on Google Reader, and how to manage RSS feeds, folders, share buttons, and integrate with LinkedIn, Google Alerts, Google+, and Twitter……

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5 Ways to Use Other People’s Content in Your Marketing

By TheNewsBrothers | Published: January 25, 2012

  Image hazel.estrada via Flickr CC [This is a perfect example of what John is discussing. We have curated his post via Scoop.It.] Written by John Jantsch You need lots of content, you know that, but you also know that

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Also posted in Blogging, Content Marketing, News, Online, Tips & Mini-Guides, Trends | Tagged | Comments closed

A Powerful, Visual Business Development Strategy: Explore adjacencies

By TheNewsBrothers | Published: December 29, 2011

Via Scoop.it – Content Marketing Now Written by Chuck Frey on his “Mind Mapping Software Blog”. Grow your core business by looking for adjacent markets, technologies or areas of focus where you can expand. Here’s how to do it visually.

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Also posted in Content Marketing, Content Strategy, News, Online | Comments closed

HubSpot Launches Free Marketing Grader Tool to Replace Website Grader

By TheNewsBrothers | Published: December 21, 2011

Via Scoop.it – Content Marketing Now From the Hubspot Blog, by Karen Rubin HubSpot launches a free new tool to help you evaluate and improve the effectiveness of your entire marketing program. Since 2006, HubSpot’s award-winning free tool, Website Grader, has

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Take 5 Minutes to Understand How Google Search Works

By Newt Barrett | Published: July 2, 2010

Another Excellent Infographic Offers Content Marketers a First Baby Step to Findability Courtesy of PPCBlog.com If you’re in business today, you have to be on the Internet.  But, being there is barely a beginning. Once you are on the Internet,

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Get Visual with Your Info: Advice on Illustrating Your Content

By Newt Barrett | Published: June 18, 2010

Let Infographics Help You Make Your Point Instantly Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study.  With few words and relevant graphics, it enables us to

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How the Sizzling Shift to Mobile Computing Is Changing More Marketing Rules

By Newt Barrett | Published: June 17, 2010

Get Ready to Rethink Your Content Marketing by Aiming at Millions of Buyers on the Move For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from desktop

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Also posted in Content Marketing, Mobile Marketing, News, Online, Social Media, Tips & Mini-Guides, Trends | Tagged , | Comments closed

Top 10 Content Marketing Takeaways from CBIA Sales & Marketing Council Multi-Media Session

By Newt Barrett | Published: March 19, 2010

Bring Your Business Up to Speed with Timely Tips from SW Florida Experts Although our Southwest Florida region comprises mostly small businesses, we are blessed with a surprising number of savvy local experts on content marketing and social media. I

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Also posted in Marketing Basics, News, Social Media, Tips & Mini-Guides, Trends, Video | Comments closed

Why Apple’s iPad Will Be a Content Marketing Game Changer

By Newt Barrett | Published: March 11, 2010

A Powerful, Portable, Flexible, Connected, Social, and Cool Information and Entertainment Device for the 21st Century [I have made corrections below on the elements to the original story re Apple Newton. I made the edits because careful reader, Zach Leary,

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