Content Marketing Today

What’s often called Web 2.0 involves lots of leading edge technology and tools that drive two way communications on and beyond the Internet. Great, but why is all this relevant to your content marketing strategy? These Web 2.0 tools enable information to flow from your customers back to you. What I think of as the third generation [...] Read More

Newspapers are toast according to Paul Gillin, a veteran tech journalist. Gillin provides a thoughtful analysis of the economic and demographic trends that are dooming the newspaper industry as we know it today. He notes that they have an unsustainable cost structure which forces them to charge exorbitant advertising rates. What's worse is that [...] Read More

Your visitors are busy and impatient. You have less than 10 seconds to engage them. They want to know exactly what you do and how you can meet their needs. And, depending on what you do, a strong graphic is equally important. An example of a site that most visitors won't dig, is this [...] Read More