Content Marketing Today

Delivering Great Content to Strengthen Customer Relationships

You might be surprised to find that electronics retailer, Best Buy, is using a terrific print publication to build a stronger relationship with some of its best customers. According to senior VP, Barry judge, Best Magazine is designed to "share our passion about how technology can enhance their lives." Read More

You would have thought that medical journals would be immune to the pressure that other trade publications are facing from online alternatives. Apparently, they are facing challenges very similar to those that are stressing Ziff-Davis, CMP, and Penton Media. In fact, mega-medical media company, Reed Elsevier, is facing an extended period of flat advertising revenues. [...] Read More

Great content isn't just to make your prospects smarter and better informed. Great content is really about delivering sales & marketing results. That's what Brett Gilbertson of BiteMark makes clear in a recent post. His company makes its living by building websites for clients that generate plenty of leads and plenty of sales. He [...] Read More

But Only When Visuals Strengthen Rather than Stifle Content Powerful, relevant visuals can double or triple the strength of your online brand. Bad visuals will create significant damage. Why so many bad visuals then? They tend to represent the belief that flashy graphics will stop your visitor dead in his tracks– just as they sometimes do [...] Read More

A Recent Surprise: Web 2.0 Savvy Tech company Skeptical on Content Marketing Value.   I spoke recently with a smart young ceo of a company that has a very cool web based application. His product targets small to medium size businesses and aims to solve a set of very common problems that get [...] Read More

Mindmapping is hard to explain, but easy to demonstrate. Mindjet uses Content marketing to accelerate the acceptance of the concept and of their product, MindManager San Francisco-based, software company, Mindjet, has been developing mindmapping software since 1993. In the past three years they've grown dramatically from a three dozen employees to almost 165—and more than 900,000 users. Mindmapping [...] Read More

Radical Change Driving Move to Make Readers Reporters If you live in a town with a Gannett newspaper as we do in SW Florida, you've observed a pretty dramatic change in the online version. Gannett is empowering citizen journalalist in what they call a 'pro-am' effort. This may work, but it's not necessarily good for journalism. They [...] Read More

In a recent post, Joe Pulizzi, a grizzled content marketing veteran, provides 7 reasons why New School Marketing is kicking butt. My favorite, since I'm an impatient guy(ready, fire, aim) is Number 7 on the old vs. new school view of business plans: Old School - In order for a new business to succeed, the team must [...] Read More

Maybe a little hero worship is a good thing. Blog expert, Brian Clark, talks about a great storytelling technique--Introduce a hero in your story and describe how he/she solves a major problem. It sure worked for Robert Ludlum and Steven Spielberg. It will work for you, too. Although he makes the case for introducing heroes in [...] Read More

This is a test excerpt. Read More