Content Marketing Today

Maybe it's time for big-time marketers to stop horsing around with the apparently faltering Second Life. Because they were paranoid about missing out on the next big thing, major consumer brands poured real megabucks into this virtual world. Now, they're moving on. I'd advise that you stand back and watch their costly experiments as virtual worlds evolve. Read More

Is content marketing critical at a French restaurant? Mais oui! My wife and I learned this during two recent visits to the Café Boulud in Palm Beach. We were so enthusiastic about our experience that we returned just two days after dining there for the first time. And I was so enthusiastic that I decided to tell the world how wonderful they are. At the Cafe Boulud, in person content marketing turns customers into their best sales reps. Read More

MillerWelds.com exemplifies how a new generation of websites deliver content that connects with its current and future customers Miller Electric's website shows that you can be both fun and informative. It's customers love what they do--and the site reflects that. This is an excellent example of online content marketing. At it's best, compelling online content [...] Read More

In a content-packed presentation in Southwest Florida, the father of guerrilla marketing, Jay Levinson, added an important new element to his decades old recipe for low-cost marketing success: Content. Guerrilla Marketing Defined: It is a body of unconventional ways of pursuing conventional goals. It is a proven method of achieving profits with minimum money. Unconventional, indeed! Reversing traditional [...] Read More

5 Tips to Ensure Mutual Success in a Complex Product Environment. If you offer products that are complex--and are often sold through a value-added reseller network, you can increase profitability by making everyone's life easier. Here's the secret: Find a way to help your resellers' assembly and installation job simpler, you make them more productive, more profitable, [...] Read More

Even a Tech Giant Has a Softer Side in Neighbor to the North These days Microsoft delivers valuable online content to small business. But who would have thought that they would be delivering a wonderful Home Magazine on its Canadian site? It's full of fun, folksy stuff that your family from six year olds to sixty year [...] Read More

Of course, we're all proud of the organizations we work for--and for the products and services we sell. Sometimes we may be a bit too proud and forget that 'we' aren't what's most important. Our customers are most important. To find out if your website is a bit too 'we'-centric, check out a fun [...] Read More

SEO providers are often guilty of over promising and under-delivering. Make Sure You Find One that Does the Opposite In an excellent post on a MediaPost blog, Jonathan Ashton offers 10 practical tips for maximizing your changes of getting what you need from your SEO provider. My favorite is #8 on the need for collaborative benchmarking. It's [...] Read More

Second Life Not All It's Cracked Up to Be.Big marketers may have wasted millions That's the bad news. The good news is that those big marketers may have saved you a lot of money.You've probably heard about Second Life. It's a virtual world that exists on the Net and in people's minds. You can create [...] Read More

Of course, it's intrinsically important that you deliver great content that benefits your customers. That's how you begin long-term, trusted relationships. But there's another economic reason. If you don't provide that kind of content, you need to spend a lot more time and money to drive traffic to your site. Here's what Google says on [...] Read More