Content Marketing Today

Customers don't experience much content in Maxwell House marketing.
While at Starbucks it's all about the content of customer experience.

"Our consumers are optimists. They see the cup as half full," says Jerry Densk, director of marketing for Kraft's mainstream coffee category. "We're offering them the best cup of Maxwell House ever made." (MediaPost, November 21, 2007)

This, of course, begs the question: what kind of swine swill were you serving your customers before you reformulated your coffee? "Our consumers are optimists.They see the cup is half full."   What the heck does that mean?  As a marketing message, that's just piling cliché upon cliché. It conveys absolutely no meaning whatsoever.

Read More

Give your prospects a free education that will solve a problem. That's the way to turn a cold call into a warm call--and accelerate your sales curve. We may think of it as content marketing rather than 'educational' marketing by the intent is the same: To become a trusted advisor to your clients by delivering content that provides benefit to them first--and to your company only later. Read More

Is content marketing critical at a French restaurant? Mais oui! My wife and I learned this during two recent visits to the Café Boulud in Palm Beach. We were so enthusiastic about our experience that we returned just two days after dining there for the first time. And I was so enthusiastic that I decided to tell the world how wonderful they are. At the Cafe Boulud, in person content marketing turns customers into their best sales reps. Read More