Content Marketing Today

Steve Spengler didn't think he had anything to say But now credits his success to his wacky blog How the heck do you go from being a Denver science teacher in 2001 to the head of a $5 million dollar a year toy company? According to the Entrepreneur section of the Wall Street Journal, providing great content on your website and in a blog, were critical to building a very successful small company. Read More

It amazes me how often ad agencies can talk their clients into advertising campaigns that won't sell any product, but aren't likely to help the brand either. All around business guru Tom Peters mentioned just such a campaign in a recent post that involves a drumming gorilla. OK, it's funny (and it follows below--I couldn't resist)! But it is so far removed from the product that it sure seems like a lot of money for nothing. You might say they made a monkey out of their clients in the name of 'creativity.' Read More

Here's what happens when you take advertising just a little too seriously. For those of us who have had bosses who take things just a little seriously. And who couldn't handle the truth. Here's what happens when you take advertising just a little too seriously. For those of us who have had bosses who take things just a little seriously. And who couldn't handle the truth. Read More