Content Marketing Today

Figure out how to persuade your web visitors to become buyers. Dogs are easily motivated to respond to stimuli. Cats aren’t so cooperative. Potential buyers used to behave pretty much like dogs—responding to advertising by running out to buy a product. Even in the B2B world, a sales rep or an ad campaign could [...] Read More

If you’re an entrepreneur, you’re probably an optimist. Otherwise, why would you start a business knowing that most small companies fail in their first few years? Yet many small business owners choke when it comes to growing their companies. In his book, Be the Elephant, author Steve Kaplan offers useful, practical advice to help businesses [...] Read More

Love 'em or Hate 'em, You Can't Forget 'em. “Where’s the beef?” “So easy even a caveman could do it.” What is it about these phrases and accompanying images from Wendy’s and Geico commercials that make them so memorable? In Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath explain brilliantly why such “sticky” [...] Read More

Powerful Lessons from Strengths Finder 2.0. If only you could improve on your areas of weakness, you would optimize your performance. Right? No. Wrong! And, if you work really hard, you can achieve anything you want. Right? No. Wrong. Most conventional wisdom about optimizing our performance is dead wrong, according [...] Read More

Timeless. That's the best word to describe the wisdom of Peter Drucker (1909-2005), widely considered the father of modern management. Born in Vienna, he chose the United States over Europe in 1937, because he believed that's where the course of the future would be invented. His insights helped shape companies throughout the 20th century, and [...] Read More

Dogs are easily motivated to respond to stimuli. Cats aren’t so cooperative. Potential buyers used to behave pretty much like dogs—responding to advertising by running out to buy a product. Even in the B2B world, a sales rep or an ad campaign could move prospects easily toward a purchase. Today, buyers prefer to make [...] Read More