Category Archives: Books Worth Reading

Write a Book. Change the World.

Cyndee Woolley's Upcoming June 2013 Book

11 Steps to Creating a Successful Business Book. Great business books do change the world. They change the world one discipline or market segment at a time. They make a measurable difference in how entrepreneurs and executives start, grow, and

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The Secret to Skyrocketing Sales by Turning Content into An Asset

brandscaping book cover

Book Review–Brandscaping: Unleashing the Power of Partnerships. Brandscaping, the terrific new book from Andrew (Drew) Davis describes a powerful but practical strategy to engage your customers over the long term with unique and compelling content. This content is driven by

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Content Marketing Books to Help Sell the C-Level

Written by Joe Pulizzi 10 amazing content marketing books that will help persuade your boss (CXO) to give you more budget for content marketing in your company….   The New Rules of Marketing & PR I consider this David Meerman

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10 Top Content Marketing Takeaways from ‘Get Content. Get Customers’.

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  Get content. Get customers.,has now sold more than 10,000 copies in its hardcover, paperback, and eBook editions. Even though Joe Pulizzi and I wrote and updated it in the early stages of the content marketing revolution, our book’s vital

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You Only Get 9 Seconds to Grab Your Web Visitors’ Attention

Via Scoop.it – Content Marketing Now     Sally Hogshead’s video explains the 9 second rule. Grab them fast or lose them. Keynote speaker Sally Hogshead is the author of FASCINATE, teaching audiences how to persuade and captivate in a

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Shocking Content Marketing Lessons from Strange Bedfellows: Kate Winslet, Governor Rick Perry, and Larry Flynt

It’s all about Newsjacking:  The Science of Latching onto a Hot News Story in Near Real-Time, and Making It All about You. David Meerman Scott is once again the thought leader in helping us get more news coverage than we

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Why Storytelling is Vital to Effective Business Presentations

A New Edition of the Timeless Book, Presenting to Win, Explores the Content Marketing Component of In-Person Persuasion.
Whatever audience you must persuade, you need to engage them with compelling content in the form of stories. That’s easy to say, but hard to do.

As Jerry Weissman, author of Presenting to Win: The Art of Telling Your Story, puts it, “The problem is that no one knows how to tell a story and no one knows that they don’t know how to tell a story.” Fortunately, you’ll come away from reading this book armed with the necessary tools to tell those all-important stories brilliantly.

Presenting to Win, in its new expanded edition, teaches you to communicate with a purpose–whether you are convincing employees of the need to change, persuading prospects that you have the best solution to a problem or leading skeptical community groups to support your cause.

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Yes, Your Hand Drawings Can Overpower PowerPoint for Successful Presentations

Dan Roam in “The Back of the Napkin’ makes a convincing case for a simpler and better approach to communicating based on visual thinking.
There’s a reason that school rooms and conference rooms have whiteboards. We all tend to learn better when we combine what we hear with what we see. That’s why presentations can be more powerful when they integrate appropriate visual imagery.

That was probably what the creators of PowerPoint had in mind rather than the bevy of bullet point, text-heavy monster presentations it has unleashed upon the world.

There is a better way and it’s all about visual thinking. Dan Rowe makes a powerful case for building on basic visual imagery as the best way to share information, solve problems, and sell ideas.

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Secrets of Social Media Marketing

Terrific new book from Paul Gillin takes the mystery out of using online conversations and communities to connect with your customers.
Nothing is more rewarding than to read a book that is at once valuable, timely, and engaging. Secrets of Social Media Marketing is all that and more. Paul has a genius for making the complex simple enough to understand without oversimplifying.

Is there a need for this book? You bet!

“There has been more change in the media world in the last five years than in the previous 500.”–Peter Koran, President, Media & Advertising, IAC

Understanding social media marketing is so difficult because it seems to be so different. For decades, most of the rules of communicating with customers stayed the same.
Now, and in the future, much of those old methods go right out the virtual window. Happily, Paul’s book teaches you how to put social media marketing to work by telling you what to do and exactly how to do it.

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Use Collaboration on the Web to Supercharge Your Sales & Marketing Campaigns

A vital recommendation from a useful new book, The Contrarian Effect!
There is plenty of good advice about why and how to abandon old-fashioned sales approaches that just don’t work in the age of the empowered customer in this new book from Michael Port and Elizabeth Marshall.
Their approach is completely in sync with the fundamentals of content marketing which stress the importance of an in-depth understanding of your customers and their needs.
I found one of the recommendations particularly powerful: collaborate with noncompetitive business colleagues who shared a common target audience in order to dramatically increase your collective impact on that audience.

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