Category Archives: Advertising

How Content Marketing Wins Over The Most Brutal Business Buyers

Classic Truths about Skeptical Customers Remain Modern Business Realities Back in 1958,  McGraw-Hill created an ad that became legendary in the decades to follow  among business-to-business marketers–and among those folks like me who were selling advertising to those skeptical business

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Why Content Marketing Makes Advertising Unnecessary for Media Companies

And Why You Need to Emulate Their Content Strategy Although they are in the advertising business, media companies do very little advertising for their print and online publications. This may be somewhat less true for high-profile consumer and lifestyle publications. 

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Why You May Be Screwed If You Don’t Take Google+ Seriously

content marketing search 5-2-12

Pay  Careful Attention to the Upper Right hand Corner of Google Search Results If you have recently checked your category’s Google search results, you may well have been as surprised as was when I recently checked  our first page placement

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That lift-off sound? Yep, that would be social media ad spending | SMI

In November, we told you the latest forecast – that social network advertising would top $10 billion by 2013 and that Facebook was on its way to pull in over $5.5 billion this year in ad revenues. A new survey

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Who Advertises on News Sites and How Much Those Ads are Targeted | Project for Excellence in Journalism (PEJ)

With digital ad revenue projected to overtake all other platforms by 2016, it is the key to the financial future of news. Are news organizations transitioning their legacy advertisers to online platforms? Between 2011 and 2015, revenue from digital advertising

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How to Write Potent Headlines | Content for Biz

  Lessons on writing headlines from legendary ad man David Ogilvy are relevant to writers of blogs, websites, articles and social media posts. Written by Joanne Costin I think advertising man David Ogilvy would have enjoyed online marketing for the instantaneous feedback

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The Newsonomics of the Long Good-Bye: Kodak’s, Sears’ and Newspapers – Ken Doctor – Seeking Alpha

No old-world icon is safe. Just in recent weeks, both Kodak and Sears have percolated back into the news, offering headline writers a dilemma borrowed from the classic Saturday Night Live Weekend Update line, “Generalíssimo Francisco Franco is still dead.”

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Sunnyside Up Mobile Marketing Works for First Watch Cafe

Sure They’re on the Web, But They’re Also Out and About on the Streets of Naples, Florida Imagine my surprise when I pulled up behind this small van on a Naples street. I started to get hungry just looking at

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Content Marketing Perfection in 29 Words on Facebook

B Squared Marketing Shares Its Wisdom While Making It Short and Sweet I might be getting carried away. But, I loved this very brief bit of marketing advice when it showed up on my iPhone this afternoon.  I think it

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Does Your Content Marketing Fail the ‘So What’ Customer Relevance Test?

Unless You Address This Top of Mind, Unspoken Question, You are Out of the Game Imagine for a moment, that you are looking out at a hoard of your customers in an actual or virtual audience and that each and

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